| LEC # | TOPICS | KEY DATES |
|---|---|---|
| 1 | Purpose of Strategic Planning Industry Value System - Structure |
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| 2 | Steps in Planning Industry Value System - Risk and Reward |
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| 3 | Market Segmentation: How to Analyze? | Problem set 1 due |
| 4 | Segment Attractiveness: Where to Compete? Generic Strategies |
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| 5 | Firm Value Chain 1 What Drives a Low - Cost Strategy |
Paper 1 due |
| 6 | Firm Value Chain 2 What Drives a Differentiation Strategy |
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| 7 | Issues in Vertical Integration: How Much Risk Do You Want? | Paper 2 due |
| 8 | Changing the Game: How Information Gives You Competitive Advantage Strategy in Fragmented Industries |
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| 9 | Strategy, Leadership, and Choices | |
| 10 | Disruptive Technology, Industry Selection and Career Strategies | |
| 11 | Review of Core Concepts in 1.46 |