1 00:00:09,490 --> 00:00:12,910 Let us discuss how successful eHarmony has been. 2 00:00:12,910 --> 00:00:17,980 By 2004, eHarmony has made over $100 million in sales, 3 00:00:17,980 --> 00:00:22,190 and by 2009, it has reached the $1 billion mark. 4 00:00:22,190 --> 00:00:27,080 In 2005, 90 eHarmony members married every day. 5 00:00:27,080 --> 00:00:31,540 In 2007, 236 eHarmony members married every day. 6 00:00:31,540 --> 00:00:39,270 And finally 2009, 542 eHarmony members married daily. 7 00:00:39,270 --> 00:00:41,210 The following statistics demonstrate 8 00:00:41,210 --> 00:00:43,760 the edge that eHarmony has. 9 00:00:43,760 --> 00:00:47,740 It has 14% of the U.S. online dating market. 10 00:00:47,740 --> 00:00:49,790 The only competitor with a larger portion 11 00:00:49,790 --> 00:00:55,690 is match.com with a 24% share. 12 00:00:55,690 --> 00:01:03,490 Nearly 4% of the US marriages in 2012 are a result of eHarmony. 13 00:01:03,490 --> 00:01:06,130 Overall, eHarmony has successfully 14 00:01:06,130 --> 00:01:08,860 leveraged the power of analytics to create 15 00:01:08,860 --> 00:01:11,970 a successful and thriving business, and in this case, 16 00:01:11,970 --> 00:01:15,360 analytics is at the core of this business.