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Welcome to the linear
optimization recitation.

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My name is Velibor, and I'll
be guiding you through it.

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This week, we'll learn
the core techniques

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in applying linear optimization.

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We'll learn how to model a
problem, how to solve it,

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how to compare the solution
to alternative solutions,

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and how to perform sensitivity
analysis using the model.

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The problem we will use to
guide this whole process

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will be the online
advertising allocation problem

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that is at the heart of
Google's online advertising

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system, which is also
known as AdWords.

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Whenever you're ready, let's
move on to the next video

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and get started.