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Hello.

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This week we'll
discuss a new area

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of analytics, optimization.

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In the first lecture, we'll
see how American Airlines used

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revenue management to
offer discounted fares

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and beat the competition.

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Through this
example, we teach you

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how to solve optimization
problems with a spreadsheet

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software.

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In the second
lecture, we'll discuss

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how optimization is used
to design radiation therapy

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treatments.

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Let's get started.