1 00:00:09,840 --> 00:00:12,480 Today's lecture is a story of Moneyball, 2 00:00:12,480 --> 00:00:17,470 a book by Michael Lewis in 2003 and a movie in 2011 3 00:00:17,470 --> 00:00:20,030 starring Brad Pitt. 4 00:00:20,030 --> 00:00:25,280 Moneyball discusses how sports analytics changed baseball. 5 00:00:25,280 --> 00:00:28,130 Moneyball tells the story of the Oakland A's. 6 00:00:28,130 --> 00:00:32,820 The A's is a team near San Francisco, California. 7 00:00:32,820 --> 00:00:35,550 They were once a rich team, but the team 8 00:00:35,550 --> 00:00:39,660 was purchased in 1995 by owners who 9 00:00:39,660 --> 00:00:42,450 enforced strict budget cuts. 10 00:00:42,450 --> 00:00:44,720 Despite this, they were improving 11 00:00:44,720 --> 00:00:48,620 over the years 1997 to 2001. 12 00:00:48,620 --> 00:00:52,710 In the table, you can see that the percentage of wins 13 00:00:52,710 --> 00:00:55,430 was increasing in each and every year. 14 00:00:58,420 --> 00:01:01,700 This was puzzling, and many baseball experts 15 00:01:01,700 --> 00:01:03,980 thought it was just luck. 16 00:01:03,980 --> 00:01:07,510 In 2002, the A's lost three key players. 17 00:01:07,510 --> 00:01:11,320 The key question: could they continue winning without them? 18 00:01:11,320 --> 00:01:13,980 So what is the key problem? 19 00:01:13,980 --> 00:01:18,260 Let us discuss the graph on the left of the screen. 20 00:01:18,260 --> 00:01:26,330 The horizontal axis shows the average payroll 21 00:01:26,330 --> 00:01:29,970 during the years 1998 to 2001. 22 00:01:29,970 --> 00:01:35,450 The vertical axis shows the average yearly wins 23 00:01:35,450 --> 00:01:37,590 over the same years. 24 00:01:37,590 --> 00:01:40,440 So let's look at some of the teams in this graph. 25 00:01:40,440 --> 00:01:43,580 So which one is this team? 26 00:01:43,580 --> 00:01:48,320 This is a team that won about 100 games 27 00:01:48,320 --> 00:01:52,310 and spent roughly $90 million during this period. 28 00:01:52,310 --> 00:01:53,640 So this is the New York Yankees. 29 00:01:56,660 --> 00:01:59,070 Let's look at this team. 30 00:01:59,070 --> 00:02:05,160 This team spent about $80 million and won about 90 games. 31 00:02:05,160 --> 00:02:06,200 This is the Red Sox. 32 00:02:11,200 --> 00:02:13,850 Where are the Oakland A's? 33 00:02:13,850 --> 00:02:15,470 The A's are here. 34 00:02:18,500 --> 00:02:24,640 They won about 90 games, and they spent under $30 million. 35 00:02:24,640 --> 00:02:28,290 If you compare it with the Red Sox, 36 00:02:28,290 --> 00:02:32,700 they won about the same number of games during this period 37 00:02:32,700 --> 00:02:39,000 but the Red Sox spent about $50 million more per year than 38 00:02:39,000 --> 00:02:39,500 the A's. 39 00:02:42,710 --> 00:02:46,630 Clearly, rich teams like the Yankees and the Red Sox 40 00:02:46,630 --> 00:02:50,440 can afford the all-star players. 41 00:02:50,440 --> 00:02:53,670 But please observe how efficient the A's are. 42 00:02:53,670 --> 00:02:56,530 As I mentioned, they won 90 games, 43 00:02:56,530 --> 00:02:59,280 and their payroll was under $30 million 44 00:02:59,280 --> 00:03:03,520 compared to the Yankees, who spent almost three 45 00:03:03,520 --> 00:03:07,540 to four times as much, and they won, of course, 46 00:03:07,540 --> 00:03:10,800 more games, but not that much more. 47 00:03:10,800 --> 00:03:12,830 So rich teams, as I mentioned, have 48 00:03:12,830 --> 00:03:18,300 three to four times the payroll of poor teams. 49 00:03:18,300 --> 00:03:25,180 Yet the A's made the playoffs every year. 50 00:03:25,180 --> 00:03:27,290 How do they do this? 51 00:03:27,290 --> 00:03:29,970 And what we will see in this lecture is 52 00:03:29,970 --> 00:03:31,940 that by taking a quantitative approach, 53 00:03:31,940 --> 00:03:37,420 an analytics approach, they were able to find undervalued 54 00:03:37,420 --> 00:03:43,040 players and form teams that were very efficient. 55 00:03:43,040 --> 00:03:45,880 So the A's started using a different method 56 00:03:45,880 --> 00:03:48,630 to select players. 57 00:03:48,630 --> 00:03:53,010 The traditional way of selecting players was through scouting. 58 00:03:53,010 --> 00:03:56,350 Scouts would watch high school and college players, 59 00:03:56,350 --> 00:03:58,840 and they would report back about their skills, 60 00:03:58,840 --> 00:04:03,390 especially discussing their speed and their athletic build. 61 00:04:03,390 --> 00:04:05,880 The A's, however, selected players 62 00:04:05,880 --> 00:04:08,550 based on their statistics, not on their looks. 63 00:04:11,350 --> 00:04:14,490 The following are quotes from the book Moneyball. 64 00:04:14,490 --> 00:04:17,360 "The statistics enable you to find your way 65 00:04:17,360 --> 00:04:21,390 past all sorts of sight-based scouting prejudices." 66 00:04:21,390 --> 00:04:23,410 And a direct quote from Billy Beane, 67 00:04:23,410 --> 00:04:26,890 the manager of the Oakland A's and the architect 68 00:04:26,890 --> 00:04:34,409 of this approach: "We are not selling jeans here." 69 00:04:34,409 --> 00:04:37,700 Let us contrast how the A's selected 70 00:04:37,700 --> 00:04:40,480 players versus the Yankees. 71 00:04:40,480 --> 00:04:46,080 On the left, you see a catcher, Scott Hatteberg, 72 00:04:46,080 --> 00:04:51,090 that the A's selected, who would not throw particularly well 73 00:04:51,090 --> 00:04:53,300 but got on base a lot. 74 00:04:53,300 --> 00:04:56,700 On the right, you see Derek Jeter, 75 00:04:56,700 --> 00:05:00,250 one of the top players in baseball, 76 00:05:00,250 --> 00:05:04,000 a consistent shortstop and the leader 77 00:05:04,000 --> 00:05:05,340 in hits and stolen bases. 78 00:05:08,900 --> 00:05:10,930 Let us look into pitchers. 79 00:05:10,930 --> 00:05:15,030 On the left, you see Chad Bradford, 80 00:05:15,030 --> 00:05:18,210 a pitcher for the A's, a submariner 81 00:05:18,210 --> 00:05:23,640 who used an unconventional delivery and slow speed. 82 00:05:23,640 --> 00:05:25,980 On the right, you see Roger Clemens, 83 00:05:25,980 --> 00:05:28,650 one of the best pitchers in the game that 84 00:05:28,650 --> 00:05:34,170 used conventional delivery and fast speed. 85 00:05:34,170 --> 00:05:38,970 Billy Beane was the manager of the Oakland A's since 1997. 86 00:05:38,970 --> 00:05:42,820 He played Major League Baseball, but he was not a great player. 87 00:05:42,820 --> 00:05:47,420 In fact, he sees himself as a typical scouting error. 88 00:05:47,420 --> 00:05:53,500 In the 1980s and 1990s, analysts were hired by baseball teams, 89 00:05:53,500 --> 00:05:56,340 but none of them had enough power 90 00:05:56,340 --> 00:06:00,410 to affect anything important. 91 00:06:00,410 --> 00:06:02,440 As I mentioned, Billy Beane became 92 00:06:02,440 --> 00:06:05,680 the general manager of the Oakland A's in 1997, 93 00:06:05,680 --> 00:06:08,930 and he was given a rather small budget. 94 00:06:08,930 --> 00:06:13,160 He understood the importance of analytics. 95 00:06:13,160 --> 00:06:16,180 But during this period, most general managers 96 00:06:16,180 --> 00:06:20,490 knew little about statistics and based decisions primarily 97 00:06:20,490 --> 00:06:22,980 on feelings. 98 00:06:22,980 --> 00:06:26,770 In contrast, Billy Beane hired Paul DePodesta, a Harvard 99 00:06:26,770 --> 00:06:30,240 graduate, as his assistant. 100 00:06:30,240 --> 00:06:35,520 Furthermore, he was not afraid to alienate scouts, managers, 101 00:06:35,520 --> 00:06:41,320 and players if the quantitative approach suggested decisions 102 00:06:41,320 --> 00:06:45,060 that were different than the scouts or the managers 103 00:06:45,060 --> 00:06:46,220 or the players suggested. 104 00:06:49,610 --> 00:06:55,900 An important player in this story 105 00:06:55,900 --> 00:06:58,870 is Paul DePodesta, a Harvard graduate. 106 00:06:58,870 --> 00:07:02,780 Paul spent a lot of time looking at the data. 107 00:07:02,780 --> 00:07:08,600 The analysis suggested that some skills were undervalued 108 00:07:08,600 --> 00:07:11,840 and some skills were overvalued. 109 00:07:11,840 --> 00:07:14,350 The key premise of the Oakland A's is 110 00:07:14,350 --> 00:07:17,810 that if they could detect the undervalued skills, 111 00:07:17,810 --> 00:07:20,980 they could find players at a bargain.