1 00:00:09,490 --> 00:00:13,070 This is a story of D2Hawkeye, a medical data mining 2 00:00:13,070 --> 00:00:18,720 company located in Waltham, Massachusetts. 3 00:00:18,720 --> 00:00:23,790 The company was founded by Chris Kryder, a medical doctor who 4 00:00:23,790 --> 00:00:26,940 was an MIT physician in the 1990s. 5 00:00:26,940 --> 00:00:29,820 The company was founded in 2001. 6 00:00:29,820 --> 00:00:35,530 I have been in the board of this company since 2002. 7 00:00:35,530 --> 00:00:38,730 The company combines expert knowledge 8 00:00:38,730 --> 00:00:43,110 and databases with analytics to improve quality and course 9 00:00:43,110 --> 00:00:46,120 management in health care. 10 00:00:46,120 --> 00:00:48,670 The company was located in Waltham, Massachusetts. 11 00:00:48,670 --> 00:00:55,950 It grew very fast and was sold to Verisk Analytics in 2009. 12 00:00:55,950 --> 00:01:01,240 The overall process that D2Hawkeye uses is as follows. 13 00:01:01,240 --> 00:01:03,700 It starts with medical claims that 14 00:01:03,700 --> 00:01:11,630 consist of diagnoses, procedures, and drugs. 15 00:01:11,630 --> 00:01:16,350 These medical claims are then processed 16 00:01:16,350 --> 00:01:22,150 via process of aggregation, cleaning, and normalization. 17 00:01:22,150 --> 00:01:28,340 This data then enters secure databases 18 00:01:28,340 --> 00:01:32,450 on which predictive models are applied. 19 00:01:32,450 --> 00:01:36,600 The output of predictive models are specific reports 20 00:01:36,600 --> 00:01:40,940 that give insight to the various questions 21 00:01:40,940 --> 00:01:43,770 that D2Hawkeye aspires to answer. 22 00:01:49,789 --> 00:01:54,330 The company tries to improve health care case management. 23 00:01:54,330 --> 00:02:00,440 Specifically, it tries to identify high-risk patients, 24 00:02:00,440 --> 00:02:04,410 work with patients to manage treatment and associated costs, 25 00:02:04,410 --> 00:02:06,180 and arrange specialist care. 26 00:02:09,320 --> 00:02:12,780 Medical costs, of course, is a serious matter 27 00:02:12,780 --> 00:02:17,300 both for the patient as well as the provider. 28 00:02:17,300 --> 00:02:21,180 Being able to predict this cost is an important problem 29 00:02:21,180 --> 00:02:26,170 that interests both the patients as well as the providers. 30 00:02:26,170 --> 00:02:30,520 The overall goal of D2Hawkeye is to improve 31 00:02:30,520 --> 00:02:35,150 the quality of cost predictions. 32 00:02:35,150 --> 00:02:39,230 D2Hawkeye had many different types of clients. 33 00:02:39,230 --> 00:02:42,400 The most important were third party administrators 34 00:02:42,400 --> 00:02:43,880 of medical claims. 35 00:02:43,880 --> 00:02:46,000 Third party administrators are companies 36 00:02:46,000 --> 00:02:51,240 hired by the employer who manage the claims of the employees. 37 00:02:51,240 --> 00:02:54,320 Now the type of clients were case management companies, 38 00:02:54,320 --> 00:02:57,120 benefits consultants, and health plans. 39 00:02:57,120 --> 00:03:03,450 The company grew and by 2009, it analyzed monthly millions 40 00:03:03,450 --> 00:03:09,040 of people through the analytic platform it built. 41 00:03:09,040 --> 00:03:11,830 This corresponded to thousands of employers 42 00:03:11,830 --> 00:03:13,050 that were processed monthly. 43 00:03:18,630 --> 00:03:21,860 To analyze the data, the company used 44 00:03:21,860 --> 00:03:25,440 what we call a pre-analytics approach. 45 00:03:25,440 --> 00:03:29,200 This was based on the human judgment of physicians 46 00:03:29,200 --> 00:03:33,670 who manually analyze patient histories and developed 47 00:03:33,670 --> 00:03:36,620 medical rules. 48 00:03:36,620 --> 00:03:41,970 Of course, this involved human judgment, 49 00:03:41,970 --> 00:03:44,850 utilized a limited set of data, it 50 00:03:44,850 --> 00:03:49,400 was often costly, and somewhat inefficient. 51 00:03:49,400 --> 00:03:51,840 The key question we analyze in this lecture 52 00:03:51,840 --> 00:03:54,260 is "Can we use analytics instead?"