1 00:00:00,000 --> 00:00:05,524 2 00:00:05,524 --> 00:00:07,440 BILL AULET: I want to talk about the six myths 3 00:00:07,440 --> 00:00:11,450 that people have about entrepreneurs, which are not 4 00:00:11,450 --> 00:00:13,860 only not true but not helpful. 5 00:00:13,860 --> 00:00:16,164 And, as we think about this and think, 6 00:00:16,164 --> 00:00:17,580 in looking through as to how we're 7 00:00:17,580 --> 00:00:19,500 going to educate you to be an entrepreneur, 8 00:00:19,500 --> 00:00:23,080 it's important to understand these six myths are not true. 9 00:00:23,080 --> 00:00:26,410 First of all, entrepreneurs are the smartest, most 10 00:00:26,410 --> 00:00:28,800 high-achieving people in the room. 11 00:00:28,800 --> 00:00:31,510 This is a myth that's perpetuated by entrepreneurs 12 00:00:31,510 --> 00:00:34,720 themselves, I think, sometimes, and they're rewriting history. 13 00:00:34,720 --> 00:00:38,765 Most of the entrepreneurs I know are not the valedictorians 14 00:00:38,765 --> 00:00:39,390 of their class. 15 00:00:39,390 --> 00:00:41,450 In fact, it's very rare they are. 16 00:00:41,450 --> 00:00:45,130 Entrepreneurs are not looking to please other people. 17 00:00:45,130 --> 00:00:48,150 They are, in fact, trying to figure out what they really 18 00:00:48,150 --> 00:00:51,450 think they have passion about, and then they kind of 19 00:00:51,450 --> 00:00:53,090 reject everything else. 20 00:00:53,090 --> 00:00:56,150 So they're more likely to get A-plus in one class 21 00:00:56,150 --> 00:00:58,600 and not go to the other classes. 22 00:00:58,600 --> 00:01:01,050 In fact, that's one of the reasons why they often 23 00:01:01,050 --> 00:01:01,940 drop out of school. 24 00:01:01,940 --> 00:01:03,940 They don't see the relevance of it. 25 00:01:03,940 --> 00:01:06,690 Now, I am not encouraging you drop out of school. 26 00:01:06,690 --> 00:01:09,510 But I am saying that you can see this pattern, where people 27 00:01:09,510 --> 00:01:12,620 get very excited about one thing, focus on that, 28 00:01:12,620 --> 00:01:15,740 and then don't do some of the other things they should do. 29 00:01:15,740 --> 00:01:25,120 So the first myth is smartest and high-achieving people 30 00:01:25,120 --> 00:01:25,620 in the room. 31 00:01:25,620 --> 00:01:29,330 32 00:01:29,330 --> 00:01:30,000 OK? 33 00:01:30,000 --> 00:01:35,810 So that's just not true, and data shows that. 34 00:01:35,810 --> 00:01:38,310 The second thing entrepreneurs are individuals. 35 00:01:38,310 --> 00:01:40,410 They're mercurial individuals who 36 00:01:40,410 --> 00:01:42,830 make things happen by themselves, 37 00:01:42,830 --> 00:01:45,120 a kind of Horatio Alger story. 38 00:01:45,120 --> 00:01:46,310 That's not true either. 39 00:01:46,310 --> 00:01:49,840 Ed Roberts's research shows that, in fact, teams 40 00:01:49,840 --> 00:01:52,380 are much more likely to succeed than individuals. 41 00:01:52,380 --> 00:01:54,030 If you have two people on your team, 42 00:01:54,030 --> 00:01:57,090 you're more likely to succeed statistically than one person; 43 00:01:57,090 --> 00:01:59,730 three, more than two; four, more than three, 44 00:01:59,730 --> 00:02:01,270 up to a certain point. 45 00:02:01,270 --> 00:02:04,210 So it is not an individual sport. 46 00:02:04,210 --> 00:02:05,840 It's a team sport. 47 00:02:05,840 --> 00:02:10,690 So entrepreneurs as individuals, not true. 48 00:02:10,690 --> 00:02:16,330 You need to be looking to find people 49 00:02:16,330 --> 00:02:18,600 to join your team all the time. 50 00:02:18,600 --> 00:02:25,740 The third thing is entrepreneurs are born, not made, again 51 00:02:25,740 --> 00:02:27,540 a story that's often told. 52 00:02:27,540 --> 00:02:30,840 The research shows, again, that entrepreneurs 53 00:02:30,840 --> 00:02:33,230 don't come from parents who were entrepreneurs. 54 00:02:33,230 --> 00:02:36,810 There's no statistical correlation between that, 55 00:02:36,810 --> 00:02:40,450 nor is there a gene that makes you an entrepreneur. 56 00:02:40,450 --> 00:02:42,940 It's basically a skill that can be acquired, 57 00:02:42,940 --> 00:02:45,495 and that's what we're going to be working with you on. 58 00:02:45,495 --> 00:02:46,870 At MIT, everyone says, well, it's 59 00:02:46,870 --> 00:02:48,350 all because people are smart at MIT. 60 00:02:48,350 --> 00:02:49,891 Well, there are a lot of other places 61 00:02:49,891 --> 00:02:52,650 where people are very smart, and they don't start companies 62 00:02:52,650 --> 00:02:54,620 at the rate they do at MIT. 63 00:02:54,620 --> 00:03:06,160 So entrepreneurs being born, not made, not true. 64 00:03:06,160 --> 00:03:07,620 You can become an entrepreneur. 65 00:03:07,620 --> 00:03:08,550 This is possible. 66 00:03:08,550 --> 00:03:10,130 That's what happens. 67 00:03:10,130 --> 00:03:13,590 The fourth one is entrepreneurs love risk. 68 00:03:13,590 --> 00:03:15,140 You know, I hear this all the time. 69 00:03:15,140 --> 00:03:16,500 They love risk, they love risk. 70 00:03:16,500 --> 00:03:18,580 No, let me tell you what entrepreneurs-- 71 00:03:18,580 --> 00:03:21,200 I don't like to go to a casino. 72 00:03:21,200 --> 00:03:23,280 Entrepreneurs I know don't like to go to casinos, 73 00:03:23,280 --> 00:03:24,990 because that's kind of stupid. 74 00:03:24,990 --> 00:03:27,630 You're not in control of your own destiny. 75 00:03:27,630 --> 00:03:31,100 What we like to do is take calculated risk 76 00:03:31,100 --> 00:03:33,131 where we know we have an unfair advantage. 77 00:03:33,131 --> 00:03:34,130 Now let me explain that. 78 00:03:34,130 --> 00:03:36,470 We actually de-risk risk. 79 00:03:36,470 --> 00:03:39,870 So we say we have an advantage in this one area, 80 00:03:39,870 --> 00:03:42,250 and then we take the risk out of everything else. 81 00:03:42,250 --> 00:03:45,900 But I'll take risk in an area where I have an advantage. 82 00:03:45,900 --> 00:03:47,600 I have asymmetric information. 83 00:03:47,600 --> 00:03:50,000 I have a particular asset that will give me 84 00:03:50,000 --> 00:03:52,220 competitive advantage over everybody else. 85 00:03:52,220 --> 00:03:55,837 I will then bet on that and think of the long term, 86 00:03:55,837 --> 00:03:57,420 and then I'll de-risk everything else. 87 00:03:57,420 --> 00:04:00,430 Great example of this, the MIT blackjack team. 88 00:04:00,430 --> 00:04:03,400 Very interesting, the movie 21 or the book Bringing 89 00:04:03,400 --> 00:04:04,450 Down the House. 90 00:04:04,450 --> 00:04:06,370 These people became entrepreneurs. 91 00:04:06,370 --> 00:04:09,080 You think, well, they did all these algorithms and things 92 00:04:09,080 --> 00:04:10,900 like that, they become hedge fund managers. 93 00:04:10,900 --> 00:04:12,670 And it was very interesting on the panel, 94 00:04:12,670 --> 00:04:17,950 when I worked with them, I was able to moderate with them. 95 00:04:17,950 --> 00:04:20,269 And, asking the questions, you understand 96 00:04:20,269 --> 00:04:23,120 why they become entrepreneurs. 97 00:04:23,120 --> 00:04:26,870 They know how to take risk and use it to their advantage, 98 00:04:26,870 --> 00:04:29,780 and then patient in the long term. 99 00:04:29,780 --> 00:04:36,740 The next thing is-- four, risk, misunderstanding of risk-- 100 00:04:36,740 --> 00:04:41,160 the fifth one is successful entrepreneurs are charismatic. 101 00:04:41,160 --> 00:04:43,320 That's what makes a successful. 102 00:04:43,320 --> 00:04:47,040 In fact, entrepreneurship is about effecting change. 103 00:04:47,040 --> 00:04:50,070 And effecting change is about leadership. 104 00:04:50,070 --> 00:04:54,480 And the MIT Leadership Center here, led by Deb Ancona, 105 00:04:54,480 --> 00:04:59,070 actually has shown that charisma is not correlated with success 106 00:04:59,070 --> 00:05:01,270 and changing the world. 107 00:05:01,270 --> 00:05:05,080 What it is, it's made up of basically five other things. 108 00:05:05,080 --> 00:05:07,020 It's do you have a vision? 109 00:05:07,020 --> 00:05:08,695 Do you have a sense-making capability 110 00:05:08,695 --> 00:05:11,250 to understand what's going on in the world? 111 00:05:11,250 --> 00:05:13,590 Fourthly, do you have the relationships 112 00:05:13,590 --> 00:05:15,020 to make that happen? 113 00:05:15,020 --> 00:05:16,550 And then-- sorry, so thirdly. 114 00:05:16,550 --> 00:05:19,830 And then fourthly it's called this thing which I will 115 00:05:19,830 --> 00:05:21,480 call innovation engineering. 116 00:05:21,480 --> 00:05:24,950 How do you take where we are today, the as-is state, 117 00:05:24,950 --> 00:05:27,640 and get to a future state that hasn't existed before, 118 00:05:27,640 --> 00:05:29,790 and then have a personal signature on that, 119 00:05:29,790 --> 00:05:31,110 which is the fifth point. 120 00:05:31,110 --> 00:05:33,850 So you have the vision that's a possible state. 121 00:05:33,850 --> 00:05:37,030 The sense-making state is the as-is state where we can go. 122 00:05:37,030 --> 00:05:38,990 Who are the people, the relationship? 123 00:05:38,990 --> 00:05:41,230 And then how do we move into a world that's 124 00:05:41,230 --> 00:05:43,070 never been done before and then do 125 00:05:43,070 --> 00:05:45,230 that with our own, personal signature? 126 00:05:45,230 --> 00:05:56,370 So it does not have to do with charisma, the fifth myth. 127 00:05:56,370 --> 00:06:02,370 The sixth myth, I would say, is that entrepreneurs 128 00:06:02,370 --> 00:06:05,500 are undisciplined. 129 00:06:05,500 --> 00:06:08,490 And this, in fact, is why I called my book Disciplined 130 00:06:08,490 --> 00:06:09,680 Entrepreneurship. 131 00:06:09,680 --> 00:06:11,732 Because, as I said that, some people would say, 132 00:06:11,732 --> 00:06:12,940 disciplined entrepreneurship? 133 00:06:12,940 --> 00:06:14,600 No, entrepreneurs are undisciplined. 134 00:06:14,600 --> 00:06:16,170 That's an oxymoron. 135 00:06:16,170 --> 00:06:18,245 Nothing could be further from the truth. 136 00:06:18,245 --> 00:06:20,800 It is essential to be disciplined when you're 137 00:06:20,800 --> 00:06:23,160 an entrepreneur, because you are, 138 00:06:23,160 --> 00:06:25,020 as my colleague Howard Anderson says, 139 00:06:25,020 --> 00:06:27,660 you are the attacker going up against the defender. 140 00:06:27,660 --> 00:06:30,500 As the attacker, you don't have a lot of resources. 141 00:06:30,500 --> 00:06:32,040 You don't have a lot of time. 142 00:06:32,040 --> 00:06:34,360 You have cash flow. 143 00:06:34,360 --> 00:06:36,210 All that belongs to the defender. 144 00:06:36,210 --> 00:06:40,970 You just have this small, small thing called passion. 145 00:06:40,970 --> 00:06:43,630 And how do you execute against this bigger 146 00:06:43,630 --> 00:06:47,970 foe requires an extraordinary amount of discipline. 147 00:06:47,970 --> 00:06:51,070 So we at the Center say, you know, 148 00:06:51,070 --> 00:06:52,570 to be a great entrepreneur, you have 149 00:06:52,570 --> 00:06:55,710 to have the spirit of a pirate, which means we're 150 00:06:55,710 --> 00:06:56,900 trying to do something new. 151 00:06:56,900 --> 00:06:59,274 We're creatively irreverent, we're thinking of new ideas. 152 00:06:59,274 --> 00:07:00,400 How do we innovate? 153 00:07:00,400 --> 00:07:02,810 But you also, while you have the spirit of a pirate, 154 00:07:02,810 --> 00:07:07,030 you have the execution skills of a Navy SEAL Team 6. 155 00:07:07,030 --> 00:07:08,750 So all the entrepreneurs you see, 156 00:07:08,750 --> 00:07:12,470 if you think they're not disciplined, look closely. 157 00:07:12,470 --> 00:07:15,780 And you'll see they actually are very, very self-disciplined. 158 00:07:15,780 --> 00:07:19,892 So these six myths, that you have to be smartest, 159 00:07:19,892 --> 00:07:21,725 high-achieving person in the room, not true. 160 00:07:21,725 --> 00:07:23,415 You have to be passionate. 161 00:07:23,415 --> 00:07:24,760 They're individuals. 162 00:07:24,760 --> 00:07:25,460 Not true. 163 00:07:25,460 --> 00:07:28,750 You're a team, and you have to get people to work with you. 164 00:07:28,750 --> 00:07:32,280 Three, born, not made-- not true either. 165 00:07:32,280 --> 00:07:34,000 You can become an entrepreneur. 166 00:07:34,000 --> 00:07:34,610 We teach it. 167 00:07:34,610 --> 00:07:35,930 We see it happening all today. 168 00:07:35,930 --> 00:07:38,520 It's not just in the classroom, it's outside of it. 169 00:07:38,520 --> 00:07:41,340 Risk-- how do you de-risk risk, and how do you 170 00:07:41,340 --> 00:07:43,370 think about that in the long term 171 00:07:43,370 --> 00:07:44,960 and use it to your advantage? 172 00:07:44,960 --> 00:07:46,350 Fifth, charismatic. 173 00:07:46,350 --> 00:07:47,500 Not true. 174 00:07:47,500 --> 00:07:49,250 There's a whole kind of skill set that you 175 00:07:49,250 --> 00:07:50,900 can learn to effect change. 176 00:07:50,900 --> 00:07:52,684 And six, discipline. 177 00:07:52,684 --> 00:07:54,600 These are myths that have to go if we're going 178 00:07:54,600 --> 00:07:57,530 to be effective entrepreneurs. 179 00:07:57,530 --> 00:07:59,189