1 00:00:10,760 --> 00:00:12,780 PROFESSOR: This is a full semester class 2 00:00:12,780 --> 00:00:15,330 divided into two half semester pieces. 3 00:00:15,330 --> 00:00:18,840 15.871 is the six unit H-1 class. 4 00:00:18,840 --> 00:00:21,790 That's what probably most of you are thinking about doing. 5 00:00:21,790 --> 00:00:24,870 What I would urge you to do is to take both halves, 6 00:00:24,870 --> 00:00:27,650 because you and I will co-teach the fall semester. 7 00:00:27,650 --> 00:00:30,270 The second half is called 15.872. 8 00:00:30,270 --> 00:00:33,170 And although we think this first half is good, 9 00:00:33,170 --> 00:00:35,490 the real value in terms of developing 10 00:00:35,490 --> 00:00:38,720 a meaningful capability for you to be 11 00:00:38,720 --> 00:00:41,920 able to use system dynamics and systems thinking effectively 12 00:00:41,920 --> 00:00:44,440 will come if you take the full semester. 13 00:00:44,440 --> 00:00:47,470 You don't have to exercise that real option today. 14 00:00:47,470 --> 00:00:49,890 You can wait make that decision a little later. 15 00:00:49,890 --> 00:00:54,920 But think about it for right now for your semester planning. 16 00:00:54,920 --> 00:00:58,400 There are five assignments over the course of this semester. 17 00:00:58,400 --> 00:01:01,430 So the good news is there are no exams. 18 00:01:01,430 --> 00:01:04,780 The bad news is that there are five assignments 19 00:01:04,780 --> 00:01:07,630 and this class has a reputation that I believe 20 00:01:07,630 --> 00:01:12,450 is reasonably well deserved for having a heavy workload. 21 00:01:12,450 --> 00:01:14,580 The reason for that is clear. 22 00:01:14,580 --> 00:01:17,330 I can't teach you anything. 23 00:01:17,330 --> 00:01:18,820 I know you're giggling over there. 24 00:01:18,820 --> 00:01:20,690 But it's absolutely true. 25 00:01:20,690 --> 00:01:22,880 I can't teach you anything. 26 00:01:22,880 --> 00:01:25,020 All that I can do-- all that we can do 27 00:01:25,020 --> 00:01:28,070 is create an opportunity for you to learn for yourself. 28 00:01:28,070 --> 00:01:30,810 You have to do it, try it, practice it, 29 00:01:30,810 --> 00:01:32,840 if you're going to develop the capability. 30 00:01:32,840 --> 00:01:35,860 That is not going to happen by coming to class. 31 00:01:35,860 --> 00:01:40,515 Now, you need to come to class, and participation 32 00:01:40,515 --> 00:01:41,390 is part of the grade. 33 00:01:41,390 --> 00:01:43,690 But that's not sufficient. 34 00:01:43,690 --> 00:01:48,610 It's also necessary for you to try everything out. 35 00:01:48,610 --> 00:01:51,010 And that is why we have those assignments. 36 00:01:51,010 --> 00:01:53,460 You also are going to need to read the textbooks. 37 00:01:53,460 --> 00:01:54,840 So this is the book. 38 00:01:54,840 --> 00:01:56,840 And it's pretty fat and heavy. 39 00:01:56,840 --> 00:01:59,740 You're not going to be asked to read the whole thing. 40 00:01:59,740 --> 00:02:01,600 The bad news on that is I wrote it. 41 00:02:01,600 --> 00:02:08,009 So I can tell you that it'll definitely cure your insomnia. 42 00:02:08,009 --> 00:02:09,820 I don't care if you buy it. 43 00:02:09,820 --> 00:02:11,750 Although I always say, if you buy two, 44 00:02:11,750 --> 00:02:13,550 then you can kind of go like this all day, 45 00:02:13,550 --> 00:02:15,990 and you can save money by quitting your gym membership. 46 00:02:15,990 --> 00:02:18,820 But I don't care if you buy it. 47 00:02:18,820 --> 00:02:20,520 I do care that you read it. 48 00:02:20,520 --> 00:02:22,560 You can't do well on the assignments 49 00:02:22,560 --> 00:02:25,520 unless you read the material in the book carefully, 50 00:02:25,520 --> 00:02:27,690 and work through some of those examples. 51 00:02:27,690 --> 00:02:29,820 Chapter one is what you need to be reading first. 52 00:02:29,820 --> 00:02:32,280 The syllabus tells you what to read for every day. 53 00:02:32,280 --> 00:02:34,015 In addition, from time to time, we 54 00:02:34,015 --> 00:02:35,890 are asking you to read a couple of short case 55 00:02:35,890 --> 00:02:37,540 studies or other material. 56 00:02:37,540 --> 00:02:39,890 And we'll provide follow up articles 57 00:02:39,890 --> 00:02:43,440 from the professional literature from time to time as well. 58 00:02:43,440 --> 00:02:45,125 So the question is why? 59 00:02:45,125 --> 00:02:47,780 Why do we need something like system dynamics and systems 60 00:02:47,780 --> 00:02:48,310 thinking? 61 00:02:48,310 --> 00:02:51,090 And I think the answer is not simply 62 00:02:51,090 --> 00:02:53,540 that the world is changing faster and faster. 63 00:02:53,540 --> 00:02:54,710 Things are accelerating. 64 00:02:54,710 --> 00:02:55,590 Everybody knows that. 65 00:02:55,590 --> 00:02:58,010 That's kind of the price of admission to the world today. 66 00:02:58,010 --> 00:03:02,240 It's that, despite all the tools and methods that we've got, 67 00:03:02,240 --> 00:03:05,200 all the analytic power and our cleverness, 68 00:03:05,200 --> 00:03:06,790 things are getting harder and harder. 69 00:03:06,790 --> 00:03:09,650 And more and more of the policies that we implement 70 00:03:09,650 --> 00:03:12,610 are failing to solve the pressing challenges 71 00:03:12,610 --> 00:03:13,820 that we face. 72 00:03:13,820 --> 00:03:15,490 And this is not what I'm saying this 73 00:03:15,490 --> 00:03:18,860 is what the senior leaders and organizations with whom I work, 74 00:03:18,860 --> 00:03:20,140 what they tell me. 75 00:03:20,140 --> 00:03:23,060 And the thoughtful ones-- the most thoughtful ones-- 76 00:03:23,060 --> 00:03:25,180 they say it's not just the things 77 00:03:25,180 --> 00:03:28,200 are getting harder and more difficult, 78 00:03:28,200 --> 00:03:31,270 despite our cleverness and our analytic power, 79 00:03:31,270 --> 00:03:33,020 but because of it. 80 00:03:33,020 --> 00:03:35,740 That we're too clever for our own good. 81 00:03:35,740 --> 00:03:39,370 And I illustrate this traditionally with this picture 82 00:03:39,370 --> 00:03:41,640 of one of the leaders of an organization 83 00:03:41,640 --> 00:03:42,804 that I've worked with. 84 00:03:42,804 --> 00:03:44,470 And here is the poor guy in this office. 85 00:03:44,470 --> 00:03:46,280 Now many of you have seen this before, 86 00:03:46,280 --> 00:03:49,370 but I think it's just a great representation of what's 87 00:03:49,370 --> 00:03:50,300 going on. 88 00:03:50,300 --> 00:03:53,950 Like most senior managers or lower level managers, 89 00:03:53,950 --> 00:03:57,710 he is completely squeeze by pressures on all sides. 90 00:03:57,710 --> 00:03:58,590 Can't breathe. 91 00:03:58,590 --> 00:04:00,350 Claustrophobic. 92 00:04:00,350 --> 00:04:05,050 And what you're asked to do as a manager is to be decisive. 93 00:04:05,050 --> 00:04:06,590 You've got to make decisions. 94 00:04:06,590 --> 00:04:07,700 Boo. 95 00:04:07,700 --> 00:04:10,200 Things are now much better for you. 96 00:04:10,200 --> 00:04:12,130 Now you can begin to breathe more easily, 97 00:04:12,130 --> 00:04:13,450 see out to the side. 98 00:04:13,450 --> 00:04:14,330 Relief. 99 00:04:14,330 --> 00:04:15,600 Things are great. 100 00:04:15,600 --> 00:04:18,130 But as you may suspect, there could 101 00:04:18,130 --> 00:04:20,354 be some unanticipated side effects. 102 00:04:23,300 --> 00:04:25,340 Now, the reason I like this and the reason 103 00:04:25,340 --> 00:04:27,200 I'm showing it to you again, so I 104 00:04:27,200 --> 00:04:30,790 think it's a great way to capture the core of what 105 00:04:30,790 --> 00:04:33,570 a lot of systems thinking is about. 106 00:04:33,570 --> 00:04:35,230 Why does this happen? 107 00:04:35,230 --> 00:04:36,420 Why does this happen? 108 00:04:36,420 --> 00:04:39,767 And why don't people learn? 109 00:04:39,767 --> 00:04:41,350 So it's not just that it happens once, 110 00:04:41,350 --> 00:04:44,150 but people do it over and over again. 111 00:04:44,150 --> 00:04:44,650 So why? 112 00:04:44,650 --> 00:04:45,941 That's a real question for you. 113 00:04:45,941 --> 00:04:48,410 So what do think? 114 00:04:48,410 --> 00:04:49,740 Why might this happen? 115 00:04:49,740 --> 00:04:52,190 And why might this phenomenon persist? 116 00:04:52,190 --> 00:04:52,836 Yeah go ahead. 117 00:04:52,836 --> 00:04:54,419 AUDIENCE: It's only in the short term, 118 00:04:54,419 --> 00:04:56,402 and the short-term implications of that action. 119 00:04:56,402 --> 00:04:57,110 PROFESSOR: Great. 120 00:04:57,110 --> 00:05:01,020 So short-term time rise and not thinking 121 00:05:01,020 --> 00:05:02,370 about what might happen later. 122 00:05:02,370 --> 00:05:04,530 So apres-moi le deluge. 123 00:05:04,530 --> 00:05:05,410 I don't care. 124 00:05:05,410 --> 00:05:07,270 I'll do what's good for me in the short run. 125 00:05:07,270 --> 00:05:09,760 I don't care if it destroys the world later. 126 00:05:09,760 --> 00:05:10,590 OK great. 127 00:05:10,590 --> 00:05:11,090 What else? 128 00:05:11,090 --> 00:05:12,660 Yeah go ahead. 129 00:05:12,660 --> 00:05:14,040 AUDIENCE: Feedback loops. 130 00:05:14,040 --> 00:05:18,151 So you would get some feedback and you won't really 131 00:05:18,151 --> 00:05:20,390 consider it the way that it really is. 132 00:05:20,390 --> 00:05:24,290 PROFESSOR: So there's definitely a feedback loop here, right? 133 00:05:24,290 --> 00:05:28,699 And the problem is that it takes too much time 134 00:05:28,699 --> 00:05:29,490 for that to happen. 135 00:05:29,490 --> 00:05:31,940 So the time delay in getting the feedback-- maybe 136 00:05:31,940 --> 00:05:35,120 missing feedback-- is connected to the short time horizon. 137 00:05:35,120 --> 00:05:37,650 In fact, what's going to happen in most organizations 138 00:05:37,650 --> 00:05:41,480 to this manager right about now? 139 00:05:41,480 --> 00:05:43,330 He solved the problem, right? 140 00:05:43,330 --> 00:05:44,290 So what happens to him. 141 00:05:44,290 --> 00:05:45,120 AUDIENCE: He gets promoted. 142 00:05:45,120 --> 00:05:45,995 PROFESSOR: Of course. 143 00:05:45,995 --> 00:05:46,940 He gets promoted. 144 00:05:46,940 --> 00:05:50,810 You get to sit in the chair. 145 00:05:50,810 --> 00:05:52,580 It's a combination of short time horizon, 146 00:05:52,580 --> 00:05:55,600 and not only by that guy, but the people 147 00:05:55,600 --> 00:05:57,070 who are evaluating his performance 148 00:05:57,070 --> 00:05:59,850 and maybe encouraging him to have a short time horizon. 149 00:05:59,850 --> 00:06:04,730 That's not going to be good for anybody in this situation. 150 00:06:04,730 --> 00:06:06,250 What else? 151 00:06:06,250 --> 00:06:08,090 What else might be going on? 152 00:06:08,090 --> 00:06:11,350 We get somebody over on this side? 153 00:06:11,350 --> 00:06:13,433 [? Argoff, ?] what do you think? 154 00:06:13,433 --> 00:06:17,664 AUDIENCE: I think it's also, like you said it was, 155 00:06:17,664 --> 00:06:19,205 when you're thinking only short term, 156 00:06:19,205 --> 00:06:21,610 you find that can you make a decision without thinking 157 00:06:21,610 --> 00:06:23,297 about what the impact of-- 158 00:06:23,297 --> 00:06:25,130 PROFESSOR: This is a really important point. 159 00:06:25,130 --> 00:06:28,030 And let me put it into our terms. 160 00:06:28,030 --> 00:06:35,880 When people say, it wasn't my fault, the reason we failed 161 00:06:35,880 --> 00:06:40,540 was some outside effect, some unanticipated side effect, 162 00:06:40,540 --> 00:06:42,090 something that came from out there. 163 00:06:42,090 --> 00:06:43,120 It wasn't my fault. 164 00:06:43,120 --> 00:06:45,370 They're trying to persuade you that they, in fact, are 165 00:06:45,370 --> 00:06:47,720 great managers and shouldn't be held responsible 166 00:06:47,720 --> 00:06:48,870 for the bad outcome. 167 00:06:48,870 --> 00:06:52,640 In fact, almost all the time, it is at least partially 168 00:06:52,640 --> 00:06:55,160 the result of their own past decisions. 169 00:06:55,160 --> 00:06:58,450 Feedback they didn't understand and didn't recognize. 170 00:06:58,450 --> 00:07:02,280 And what they're actually trying to do 171 00:07:02,280 --> 00:07:04,170 is persuade you that it wasn't their fault. 172 00:07:04,170 --> 00:07:06,530 But what they're really communicating 173 00:07:06,530 --> 00:07:09,720 is how narrow and blinkered and inadequate 174 00:07:09,720 --> 00:07:12,040 is their understanding of the system in which they're 175 00:07:12,040 --> 00:07:14,840 embedded, what we would call their mental model. 176 00:07:14,840 --> 00:07:16,350 I think that's where you were going. 177 00:07:16,350 --> 00:07:19,030 So that's a really important idea 178 00:07:19,030 --> 00:07:21,060 in what we're going to be about. 179 00:07:21,060 --> 00:07:24,260 So one of the mental models that I think 180 00:07:24,260 --> 00:07:27,890 is the most damaging out there is this open loop mental model. 181 00:07:27,890 --> 00:07:30,460 And here's the question. 182 00:07:30,460 --> 00:07:32,250 In a project that you've been involved in 183 00:07:32,250 --> 00:07:34,050 or that you were reviewing, how many times 184 00:07:34,050 --> 00:07:35,350 have you seen this picture? 185 00:07:35,350 --> 00:07:36,380 Can I see hands? 186 00:07:36,380 --> 00:07:38,840 Who's seen it? 187 00:07:38,840 --> 00:07:39,930 Almost everybody. 188 00:07:39,930 --> 00:07:44,040 Who's drawn it in one of their project proposals? 189 00:07:44,040 --> 00:07:46,640 About 3/4 of the same hands. 190 00:07:46,640 --> 00:07:50,930 This is a very interesting, unintended revelation 191 00:07:50,930 --> 00:07:52,610 of mental models that people hold 192 00:07:52,610 --> 00:07:54,660 about complex dynamical systems. 193 00:07:54,660 --> 00:07:57,720 And it basically says, there's a beginning and middle and end 194 00:07:57,720 --> 00:07:58,444 to the project. 195 00:07:58,444 --> 00:07:59,860 We're going to identify the issue. 196 00:07:59,860 --> 00:08:02,068 We're going to gather the data, evaluate our choices, 197 00:08:02,068 --> 00:08:04,240 select the optimal solution, and then implement. 198 00:08:04,240 --> 00:08:06,950 And of course, the students in the last class when I said, 199 00:08:06,950 --> 00:08:08,332 what's wrong with this picture? 200 00:08:08,332 --> 00:08:09,290 They all said, oh well. 201 00:08:09,290 --> 00:08:09,510 You know. 202 00:08:09,510 --> 00:08:10,310 You're a professor. 203 00:08:10,310 --> 00:08:13,680 So you've never implemented anything in your life. 204 00:08:13,680 --> 00:08:14,560 OK. 205 00:08:14,560 --> 00:08:16,120 Now, in fact, a lot of my research 206 00:08:16,120 --> 00:08:17,820 is devoted to the question of why 207 00:08:17,820 --> 00:08:19,820 implementation so often fails. 208 00:08:19,820 --> 00:08:21,220 We're going to talk about that. 209 00:08:21,220 --> 00:08:23,560 System dynamics isn't useful unless you can actually 210 00:08:23,560 --> 00:08:25,740 make things different. 211 00:08:25,740 --> 00:08:28,230 If you can't catalyze change in your organizations 212 00:08:28,230 --> 00:08:30,670 in which you're engaged, none of this is meaningful. 213 00:08:30,670 --> 00:08:32,900 You might as well become a professor. 214 00:08:32,900 --> 00:08:34,990 So we're going to talk a lot about-- 215 00:08:34,990 --> 00:08:36,740 and I mean that in all the negative senses 216 00:08:36,740 --> 00:08:38,530 that you're laughing about. 217 00:08:38,530 --> 00:08:40,929 We're going to talk about system dynamics in action, 218 00:08:40,929 --> 00:08:42,720 especially in the second half of the class. 219 00:08:42,720 --> 00:08:44,675 You're going to see a lot of case studies of how people have 220 00:08:44,675 --> 00:08:46,820 been able to use these tools effectively 221 00:08:46,820 --> 00:08:50,330 in difficult political organizational settings. 222 00:08:50,330 --> 00:08:51,620 So that's an issue. 223 00:08:51,620 --> 00:08:52,950 But it's not the real problem. 224 00:08:52,950 --> 00:08:56,280 The real problem with this is that it has this open loop 225 00:08:56,280 --> 00:08:59,060 one-way sequential perspective that 226 00:08:59,060 --> 00:09:01,430 says there's a beginning, middle and end to the project. 227 00:09:01,430 --> 00:09:05,130 I don't know about you, but no project I ever been involved in 228 00:09:05,130 --> 00:09:06,840 has ever gone that way. 229 00:09:06,840 --> 00:09:10,100 There's always iteration, feedback. 230 00:09:10,100 --> 00:09:12,690 We have to go back to the beginning, almost always 231 00:09:12,690 --> 00:09:16,247 unintended, unplanned iteration, because we go through 232 00:09:16,247 --> 00:09:17,830 and we find out as we gather the data, 233 00:09:17,830 --> 00:09:19,856 we interview the folks that are engaged. 234 00:09:19,856 --> 00:09:21,230 And we evaluate our technologies, 235 00:09:21,230 --> 00:09:23,410 supply chain for the new product or whatever it is. 236 00:09:23,410 --> 00:09:25,160 We really didn't understand the situation. 237 00:09:25,160 --> 00:09:27,368 We really didn't understand what the real problem is. 238 00:09:27,368 --> 00:09:28,970 We have to loop back to the beginning. 239 00:09:28,970 --> 00:09:32,280 This happens continually all the way through the project. 240 00:09:32,280 --> 00:09:34,880 And it's that feedback that's critical here. 241 00:09:34,880 --> 00:09:39,810 So this is the metaphor that I want you to fix in your mind. 242 00:09:39,810 --> 00:09:41,360 You make decisions. 243 00:09:41,360 --> 00:09:43,850 Your decisions change the world. 244 00:09:43,850 --> 00:09:46,170 And then that creates new information 245 00:09:46,170 --> 00:09:50,740 which changes your next decision in a continual, emergent, 246 00:09:50,740 --> 00:09:54,581 iterative set of feedback processes. 247 00:09:54,581 --> 00:09:56,330 Now let me make this a little more formal. 248 00:09:56,330 --> 00:09:58,690 Again, this is a slight review for those of you 249 00:09:58,690 --> 00:10:00,190 who have had me in orientation. 250 00:10:00,190 --> 00:10:01,690 But it's worth it, especially if you 251 00:10:01,690 --> 00:10:03,440 haven't seen this for awhile. 252 00:10:03,440 --> 00:10:05,920 So here's that open loop perspective. 253 00:10:05,920 --> 00:10:07,410 People say, I know my goals. 254 00:10:07,410 --> 00:10:08,710 I want better market share. 255 00:10:08,710 --> 00:10:09,990 I want more profitability. 256 00:10:09,990 --> 00:10:13,400 I want a bigger house, or a nicer car, whatever it is. 257 00:10:13,400 --> 00:10:15,422 That's going to motivate my decisions. 258 00:10:15,422 --> 00:10:17,130 And then my decisions are going to change 259 00:10:17,130 --> 00:10:20,710 the state of the world, state of the system, problem solved. 260 00:10:20,710 --> 00:10:21,940 That's wrong. 261 00:10:21,940 --> 00:10:24,840 I can't know what decisions to make 262 00:10:24,840 --> 00:10:27,430 just because I know where I want to be. 263 00:10:27,430 --> 00:10:30,470 I have to also know where I am right now. 264 00:10:30,470 --> 00:10:31,920 There has to be a feedback. 265 00:10:31,920 --> 00:10:35,810 So the example I always give is that, I'm a bicycle commuter, 266 00:10:35,810 --> 00:10:38,140 and as I was riding into MIT from Lexington 267 00:10:38,140 --> 00:10:41,200 this morning, as every day, I must 268 00:10:41,200 --> 00:10:43,420 keep my bike on the right hand side of the path. 269 00:10:43,420 --> 00:10:45,680 If I don't, I'm going to have a crash. 270 00:10:45,680 --> 00:10:48,220 So just knowing that I need to be on the right hand side 271 00:10:48,220 --> 00:10:51,030 is not enough for me to know how to turn the handlebars. 272 00:10:51,030 --> 00:10:54,790 I have to have the feedback from where my bicycle actually 273 00:10:54,790 --> 00:10:57,540 is in order to know which way to turn the handlebars. 274 00:10:57,540 --> 00:11:01,990 It is the same for you, driving your car or flying an aircraft. 275 00:11:01,990 --> 00:11:06,690 Now if flying your organization through hostile skies, dog 276 00:11:06,690 --> 00:11:08,980 fighting with the competition, keeping investors 277 00:11:08,980 --> 00:11:11,080 happy and calm in the back, and serving them 278 00:11:11,080 --> 00:11:15,700 nice drinks and hors d'oeuvres-- if flying your company 279 00:11:15,700 --> 00:11:17,620 was just as easy as flying an aircraft, which 280 00:11:17,620 --> 00:11:18,744 isn't that easy by the was. 281 00:11:18,744 --> 00:11:22,850 It doesn't take much bad weather, fatigue, or substances 282 00:11:22,850 --> 00:11:25,310 in your bloodstream to degrade your abilities so 283 00:11:25,310 --> 00:11:27,795 much that you're going to crash the plane, crash your car, 284 00:11:27,795 --> 00:11:30,680 or crash your bicycle. 285 00:11:30,680 --> 00:11:33,800 But if it was as easy to run your company as it 286 00:11:33,800 --> 00:11:35,930 is to ride a bike, no problem. 287 00:11:35,930 --> 00:11:37,520 We wouldn't need this class. 288 00:11:37,520 --> 00:11:38,250 But it's not. 289 00:11:38,250 --> 00:11:41,710 And it's not easy in part, because that feedback loop, 290 00:11:41,710 --> 00:11:46,580 which represents the intended effects of your decisions, 291 00:11:46,580 --> 00:11:49,490 but doesn't capture the unintended effects. 292 00:11:49,490 --> 00:11:51,090 It's only piece of the system. 293 00:11:51,090 --> 00:11:54,710 So you're embedded in a much more intricate complex system 294 00:11:54,710 --> 00:11:56,870 in which that's what's going on for you. 295 00:11:56,870 --> 00:12:00,300 That represents mental models of what you ought to do. 296 00:12:00,300 --> 00:12:02,200 But mental models are limited. 297 00:12:02,200 --> 00:12:05,650 And all the impacts of your decisions-- all the effects 298 00:12:05,650 --> 00:12:08,040 of your decisions that you didn't think about in advance, 299 00:12:08,040 --> 00:12:09,790 and that aren't part of your mental model, 300 00:12:09,790 --> 00:12:12,670 they're going to manifest as so-called side effects. 301 00:12:12,670 --> 00:12:15,750 Remember there's no such thing as a side effect. 302 00:12:15,750 --> 00:12:18,400 There's just the effects that are in your mental model 303 00:12:18,400 --> 00:12:21,020 that you were counting on and everything else 304 00:12:21,020 --> 00:12:24,879 is going to manifest as a so-called side effect. 305 00:12:24,879 --> 00:12:26,420 And they're usually going to feedback 306 00:12:26,420 --> 00:12:29,860 in a way that's opposite to your goals. 307 00:12:29,860 --> 00:12:31,710 Much more interesting, you're not 308 00:12:31,710 --> 00:12:32,950 the only player in the world. 309 00:12:32,950 --> 00:12:34,980 So there's all the other actors out there, 310 00:12:34,980 --> 00:12:36,637 all the other agents out there. 311 00:12:36,637 --> 00:12:38,720 And they have their own goals, which are typically 312 00:12:38,720 --> 00:12:40,016 different from your goals. 313 00:12:40,016 --> 00:12:41,640 You want more market share, so do they. 314 00:12:41,640 --> 00:12:44,750 There is only 100% to divide up. 315 00:12:44,750 --> 00:12:46,460 And every time you make decisions, 316 00:12:46,460 --> 00:12:48,710 even if they're efficacious that pulled 317 00:12:48,710 --> 00:12:50,940 the world closer to your goals, they're 318 00:12:50,940 --> 00:12:53,190 necessarily going to be pulling the world farther 319 00:12:53,190 --> 00:12:55,390 away from those other folks goals-- 320 00:12:55,390 --> 00:12:58,720 your customers, your suppliers, your employees, the investors, 321 00:12:58,720 --> 00:13:01,590 the competitors, the communities in which you operate, 322 00:13:01,590 --> 00:13:04,900 the natural world in which all of that is embedded. 323 00:13:04,900 --> 00:13:06,330 That's all going to be there. 324 00:13:06,330 --> 00:13:11,587 And those goals are going to motivate them to take action, 325 00:13:11,587 --> 00:13:13,170 to try to bring the state of the world 326 00:13:13,170 --> 00:13:15,190 back to what they want it to be. 327 00:13:15,190 --> 00:13:17,490 Their mental models are limited too. 328 00:13:17,490 --> 00:13:20,230 And so they're going to generate unintended so-called side 329 00:13:20,230 --> 00:13:21,410 effects. 330 00:13:21,410 --> 00:13:23,870 And now this is getting to be a fairly complex thing 331 00:13:23,870 --> 00:13:26,080 to manage-- not as easy as riding a bicycle. 332 00:13:29,340 --> 00:13:33,080 The whole story here is about expanding the boundaries 333 00:13:33,080 --> 00:13:36,800 of your mental models so that more and more of this structure 334 00:13:36,800 --> 00:13:39,430 is something that you can begin to think about and try 335 00:13:39,430 --> 00:13:41,700 to take into account when you make decisions. 336 00:13:41,700 --> 00:13:43,350 You're never going to get it all, 337 00:13:43,350 --> 00:13:45,980 because all models are wrong. 338 00:13:45,980 --> 00:13:48,080 Model is not the real system. 339 00:13:48,080 --> 00:13:49,830 Only the reality is the reality. 340 00:13:49,830 --> 00:13:55,220 And everything in your head is a limited, filtered, imperfect 341 00:13:55,220 --> 00:13:56,390 representation. 342 00:13:56,390 --> 00:13:58,540 But we can do a lot better than the mental models 343 00:13:58,540 --> 00:14:00,180 that we have now. 344 00:14:00,180 --> 00:14:02,280 So what are we going to do? 345 00:14:02,280 --> 00:14:04,010 What we're going to do is develop tools 346 00:14:04,010 --> 00:14:06,510 in this class to elicit your mental models, 347 00:14:06,510 --> 00:14:09,310 articulate them, and do that in the context of busy people 348 00:14:09,310 --> 00:14:10,570 in organizations. 349 00:14:10,570 --> 00:14:13,210 We're going to explicitly account for feedback, 350 00:14:13,210 --> 00:14:16,480 and stocks and foils, and time delays, and non-linearities, 351 00:14:16,480 --> 00:14:19,270 and the other elements of complex dynamical systems. 352 00:14:19,270 --> 00:14:21,620 And then we're going to use simulation 353 00:14:21,620 --> 00:14:23,260 to figure out what that means. 354 00:14:23,260 --> 00:14:26,870 Not because the model is going to give us the answer-- 355 00:14:26,870 --> 00:14:30,690 all models are wrong-- because the simulation models are going 356 00:14:30,690 --> 00:14:34,180 to give us insight that improves our mental models 357 00:14:34,180 --> 00:14:35,805 and the mental models of all the people 358 00:14:35,805 --> 00:14:38,840 who need to be involved in order for change to happen, 359 00:14:38,840 --> 00:14:42,150 so that people are empowered with high leverage, 360 00:14:42,150 --> 00:14:46,300 effective policies to go out there and make a difference. 361 00:14:46,300 --> 00:14:49,020 You can read in the syllabus how we're going to do that. 362 00:14:49,020 --> 00:14:50,730 But I think there are three core ideas 363 00:14:50,730 --> 00:14:53,340 I'd like to leave you with before we break for today. 364 00:14:53,340 --> 00:14:56,200 The first is that it's the structure of complex systems 365 00:14:56,200 --> 00:14:57,910 that generates their behavior. 366 00:14:57,910 --> 00:15:00,130 That structure consists of the physics 367 00:15:00,130 --> 00:15:06,261 of the system, the information that's available to you, 368 00:15:06,261 --> 00:15:07,760 and then the decision rules that you 369 00:15:07,760 --> 00:15:11,720 used to turn that information into action. 370 00:15:11,720 --> 00:15:14,910 All three of those are relevant here. 371 00:15:14,910 --> 00:15:16,940 Mental models matter a lot. 372 00:15:16,940 --> 00:15:19,980 It is not enough just to come up with the right answer. 373 00:15:19,980 --> 00:15:22,820 And it's not enough just to change 374 00:15:22,820 --> 00:15:26,330 the physics of the system, or the information with a new IT 375 00:15:26,330 --> 00:15:28,780 system, or the incentives that people face. 376 00:15:28,780 --> 00:15:30,440 All those are important, but they 377 00:15:30,440 --> 00:15:32,170 aren't generally sufficient. 378 00:15:32,170 --> 00:15:35,520 And one of the very powerful mental models that's out there 379 00:15:35,520 --> 00:15:38,030 is what we call the fundamental attribution 380 00:15:38,030 --> 00:15:39,610 error in psychology. 381 00:15:39,610 --> 00:15:43,060 And this is an idea you should have learned at the beer game. 382 00:15:43,060 --> 00:15:46,260 And it's the idea that if you ask me why I've screwed up, 383 00:15:46,260 --> 00:15:50,390 I've got reasons known as excuses. 384 00:15:50,390 --> 00:15:51,830 It was the customer's fault. 385 00:15:51,830 --> 00:15:53,140 It was somebody else's fault. 386 00:15:53,140 --> 00:15:54,420 The sun was in my eyes. 387 00:15:54,420 --> 00:15:59,090 But if I'm asked to explain why use screwed up, 388 00:15:59,090 --> 00:16:01,660 It's because you're not capable. 389 00:16:01,660 --> 00:16:05,390 You don't have what it takes, you and everybody like you. 390 00:16:05,390 --> 00:16:08,060 And that is almost always wrong. 391 00:16:08,060 --> 00:16:09,350 And it's low leverage. 392 00:16:09,350 --> 00:16:10,880 It doesn't help. 393 00:16:10,880 --> 00:16:13,700 So to put that into practice in this class, when 394 00:16:13,700 --> 00:16:16,400 we come in here, and you work with us this semester, 395 00:16:16,400 --> 00:16:19,320 we're going to make the following basic assumption. 396 00:16:19,320 --> 00:16:23,390 We believe that everybody in this room is intelligent, 397 00:16:23,390 --> 00:16:28,970 is capable, cares about doing their best, and wants to learn.