1 00:00:06,840 --> 00:00:08,800 In the previous video, we focused 2 00:00:08,800 --> 00:00:12,020 on how the corporation is changing in the United States. 3 00:00:12,020 --> 00:00:14,760 But what about corporations around the world? 4 00:00:14,760 --> 00:00:16,630 Turns out there's quite a bit of variation 5 00:00:16,630 --> 00:00:18,840 both across countries and over time. 6 00:00:18,840 --> 00:00:21,100 So let's take a brief tour of what's 7 00:00:21,100 --> 00:00:23,360 happening in other places. 8 00:00:23,360 --> 00:00:26,460 Corporations in the United Kingdom, Canada, Australia 9 00:00:26,460 --> 00:00:31,220 tend to follow the US model of putting shareholder value very 10 00:00:31,220 --> 00:00:32,590 high in their priorities. 11 00:00:32,590 --> 00:00:34,270 But they haven't gone quite as far. 12 00:00:34,270 --> 00:00:38,110 For example, CEOs aren't paid as much in those countries 13 00:00:38,110 --> 00:00:39,240 as in the United States. 14 00:00:39,240 --> 00:00:42,800 So the gap between CEO pay and average worker pay 15 00:00:42,800 --> 00:00:46,470 isn't nearly as much as we have in the United States. 16 00:00:46,470 --> 00:00:50,130 But some other countries, like Germany and Norway and Sweden, 17 00:00:50,130 --> 00:00:54,020 have tended to take much more of a multiple stakeholder 18 00:00:54,020 --> 00:00:56,970 view of the firm and its responsibilities. 19 00:00:56,970 --> 00:01:00,180 We can best see this as the way companies 20 00:01:00,180 --> 00:01:01,550 are organized in Germany. 21 00:01:01,550 --> 00:01:04,129 So let's take a look at Germany. 22 00:01:04,129 --> 00:01:06,160 In Germany, the board of supervisors, 23 00:01:06,160 --> 00:01:09,240 equivalent to boards of directors in the United States, 24 00:01:09,240 --> 00:01:12,330 is made up of large representatives 25 00:01:12,330 --> 00:01:15,740 of large financial institutions and representatives 26 00:01:15,740 --> 00:01:20,080 of employees, sometimes equal numbers and sometimes different 27 00:01:20,080 --> 00:01:20,940 percentages. 28 00:01:20,940 --> 00:01:23,520 But employees play a role in corporate governance 29 00:01:23,520 --> 00:01:25,260 directly in Germany. 30 00:01:25,260 --> 00:01:29,220 At the workplace level, there are consultative bodies called 31 00:01:29,220 --> 00:01:34,180 works councils, elected bodies elected by blue collar workers, 32 00:01:34,180 --> 00:01:37,480 production workers, white collar workers, managers, 33 00:01:37,480 --> 00:01:42,150 and supervisors, all there to provide advice 34 00:01:42,150 --> 00:01:45,380 to the company on its human resource and employment 35 00:01:45,380 --> 00:01:45,980 practices. 36 00:01:45,980 --> 00:01:49,690 And in fact, the company has to listen to the works council 37 00:01:49,690 --> 00:01:52,920 when it makes changes in employment policies. 38 00:01:52,920 --> 00:01:56,840 Then corporations are also very active in training, 39 00:01:56,840 --> 00:02:00,810 working together at the original level with vocational schools 40 00:02:00,810 --> 00:02:04,130 and with labor to build apprenticeship programs so 41 00:02:04,130 --> 00:02:06,750 that they have an adequate supply of workers 42 00:02:06,750 --> 00:02:10,199 for today's economy and for tomorrow's technology 43 00:02:10,199 --> 00:02:11,050 and economy. 44 00:02:11,050 --> 00:02:13,600 So in Germany and in European countries, 45 00:02:13,600 --> 00:02:16,890 you tend to see much more of the corporation taking 46 00:02:16,890 --> 00:02:21,130 a responsible role for these kinds of activities. 47 00:02:21,130 --> 00:02:23,650 Let's look at another example, Japan. 48 00:02:23,650 --> 00:02:28,690 Japan has corporate boards that have basically three groups. 49 00:02:28,690 --> 00:02:31,920 First, they have the investors, the banks. 50 00:02:31,920 --> 00:02:36,210 Secondly, they have suppliers and the network of suppliers 51 00:02:36,210 --> 00:02:38,760 that firms have long term relationships with. 52 00:02:38,760 --> 00:02:41,840 And third, they have internal corporate executives. 53 00:02:41,840 --> 00:02:46,110 And in fact, often the most influential executive 54 00:02:46,110 --> 00:02:48,800 in Japanese corporations sitting on these boards 55 00:02:48,800 --> 00:02:51,060 is the human resource executive. 56 00:02:51,060 --> 00:02:52,910 And that's one of the reasons why 57 00:02:52,910 --> 00:02:55,810 we see longer term employment security 58 00:02:55,810 --> 00:02:57,720 part of the Japanese tradition. 59 00:02:57,720 --> 00:03:01,090 We see much more investment in training and development 60 00:03:01,090 --> 00:03:03,100 of employees from within. 61 00:03:03,100 --> 00:03:04,840 Now these practices are changing. 62 00:03:04,840 --> 00:03:06,930 Japan's economy has been struggling 63 00:03:06,930 --> 00:03:10,120 to adapt to a more innovative, flexible economy. 64 00:03:10,120 --> 00:03:13,680 And so some corporations open to international competition 65 00:03:13,680 --> 00:03:17,030 have moved more toward the American model in recent years. 66 00:03:17,030 --> 00:03:19,030 So nothing is cut in stone. 67 00:03:19,030 --> 00:03:23,960 Changes happen from time to time as the economy changes. 68 00:03:23,960 --> 00:03:27,760 Here's another example, Korea, also in the throes of change. 69 00:03:27,760 --> 00:03:32,540 Korea also has a long history of very large corporations, very 70 00:03:32,540 --> 00:03:35,740 paternalistic, long term employment security. 71 00:03:35,740 --> 00:03:38,360 But as Korea has made a very strong effort 72 00:03:38,360 --> 00:03:40,760 to become more flexible, more innovative, 73 00:03:40,760 --> 00:03:42,730 some of these traditions are changing. 74 00:03:42,730 --> 00:03:44,840 And that's led to lots of conflict 75 00:03:44,840 --> 00:03:48,860 over the appropriate role of the corporation in Korea. 76 00:03:48,860 --> 00:03:52,170 So there is a country that is in the throes of change. 77 00:03:52,170 --> 00:03:55,130 We'll have to wait and see how it plays out. 78 00:03:55,130 --> 00:03:57,240 Some companies in various countries 79 00:03:57,240 --> 00:04:00,410 have charted their own course, independent of what 80 00:04:00,410 --> 00:04:01,580 the government is doing. 81 00:04:01,580 --> 00:04:04,730 For example in Brazil, there's a very famous company 82 00:04:04,730 --> 00:04:09,550 called Semco that in the 1980s, a new CEO took over 83 00:04:09,550 --> 00:04:11,140 by the name of Richard Semler. 84 00:04:11,140 --> 00:04:15,150 And he helped grow that company from about $2 million 85 00:04:15,150 --> 00:04:18,899 in revenue to over $200 million in about a decade. 86 00:04:18,899 --> 00:04:20,140 And what did he do? 87 00:04:20,140 --> 00:04:22,580 He said let's democratize the organization. 88 00:04:22,580 --> 00:04:25,060 Let's let workers shape their own jobs. 89 00:04:25,060 --> 00:04:27,090 Let's let workers help us to figure out 90 00:04:27,090 --> 00:04:29,400 how we can expand into new industries 91 00:04:29,400 --> 00:04:31,650 and diversify this company and become 92 00:04:31,650 --> 00:04:33,400 part of the world economy. 93 00:04:33,400 --> 00:04:36,150 And in fact he's been recognized for his leadership 94 00:04:36,150 --> 00:04:40,230 and his vision by the World Economic Forum, which 95 00:04:40,230 --> 00:04:42,800 described him and gave him an award as one 96 00:04:42,800 --> 00:04:45,700 of the global leaders of tomorrow. 97 00:04:45,700 --> 00:04:49,150 Likewise in Finland, a company by the name of Nokia, 98 00:04:49,150 --> 00:04:52,040 known well in the telecommunications industry 99 00:04:52,040 --> 00:04:56,230 and in the phone business, had a very difficult time adjusting 100 00:04:56,230 --> 00:04:58,440 to changes in its markets. 101 00:04:58,440 --> 00:05:01,810 And so it's had to restructure and lay off a lot of workers. 102 00:05:01,810 --> 00:05:04,990 But as it did so, it decided that it 103 00:05:04,990 --> 00:05:08,110 would allow workers to take some of the product development 104 00:05:08,110 --> 00:05:12,060 ideas that they had been working on and some of their own ideas 105 00:05:12,060 --> 00:05:14,810 for new directions for the company 106 00:05:14,810 --> 00:05:16,480 and start their own companies. 107 00:05:16,480 --> 00:05:19,080 And they would support these employees 108 00:05:19,080 --> 00:05:21,230 during this transition period. 109 00:05:21,230 --> 00:05:22,710 So you can see that companies can 110 00:05:22,710 --> 00:05:25,770 shape their own corporate governance arrangements, even 111 00:05:25,770 --> 00:05:28,450 within a national government. 112 00:05:28,450 --> 00:05:32,570 Well, what can we learn from this very quick survey 113 00:05:32,570 --> 00:05:34,460 around the world of how corporations 114 00:05:34,460 --> 00:05:35,660 structure themselves? 115 00:05:35,660 --> 00:05:37,540 I think there are two lessons. 116 00:05:37,540 --> 00:05:40,640 First, there's no one best way. 117 00:05:40,640 --> 00:05:44,780 The American mantra of profits over everything else 118 00:05:44,780 --> 00:05:47,690 isn't necessarily copied around the world. 119 00:05:47,690 --> 00:05:49,430 There are different approaches. 120 00:05:49,430 --> 00:05:51,610 And the second thing to recognize 121 00:05:51,610 --> 00:05:56,910 is that these all have to adapt over time to changes 122 00:05:56,910 --> 00:05:59,830 in the economy, to changes in the workplace issues 123 00:05:59,830 --> 00:06:00,900 that we are facing. 124 00:06:00,900 --> 00:06:04,590 And so we can change our corporate governance policies, 125 00:06:04,590 --> 00:06:07,520 even within a country, when necessary. 126 00:06:07,520 --> 00:06:09,130 And so I think this is good news. 127 00:06:09,130 --> 00:06:11,310 It means there is no one best model. 128 00:06:11,310 --> 00:06:13,760 It means that we can adapt over time. 129 00:06:13,760 --> 00:06:16,810 And it means that we have some choice over how we structure 130 00:06:16,810 --> 00:06:20,470 the role of the corporation in response to its shareholders 131 00:06:20,470 --> 00:06:22,590 and other stakeholders in society. 132 00:06:22,590 --> 00:06:26,360 So let's get on with thinking about what 133 00:06:26,360 --> 00:06:29,470 role do we want the corporation in our society 134 00:06:29,470 --> 00:06:33,240 to play today and tomorrow.