1 00:00:10,470 --> 00:00:12,930 Let's talk about some of the great innovations that 2 00:00:12,930 --> 00:00:15,890 are happening at local levels in our workplaces 3 00:00:15,890 --> 00:00:17,190 across the country. 4 00:00:17,190 --> 00:00:19,190 If you're like me, I'm sure you're 5 00:00:19,190 --> 00:00:21,570 frustrated with the gridlock that 6 00:00:21,570 --> 00:00:27,340 is blocking any progress in public policy in Washington. 7 00:00:27,340 --> 00:00:30,750 I've seen this go on for 30 years in our field 8 00:00:30,750 --> 00:00:33,900 where Congress and the President can't pass anything 9 00:00:33,900 --> 00:00:37,140 because there's an impasse between business and labor 10 00:00:37,140 --> 00:00:39,300 on employment and labor policy. 11 00:00:39,300 --> 00:00:43,320 So we need to look to other places for innovations today. 12 00:00:43,320 --> 00:00:45,800 The good news is that there's a lot going on 13 00:00:45,800 --> 00:00:48,690 at the local level in established companies, 14 00:00:48,690 --> 00:00:53,130 in startups, in state and local governments, in non-profits. 15 00:00:53,130 --> 00:00:55,550 And so that's where historically, 16 00:00:55,550 --> 00:01:00,110 most of our major innovations at work have occurred. 17 00:01:00,110 --> 00:01:02,180 So let's look at a few of these. 18 00:01:02,180 --> 00:01:05,600 You've heard of companies such as Southwest Airlines started, 19 00:01:05,600 --> 00:01:06,590 in 1970. 20 00:01:06,590 --> 00:01:09,550 It's the most profitable airline in the United States. 21 00:01:09,550 --> 00:01:13,400 It has consistently been rated as one of the best places 22 00:01:13,400 --> 00:01:14,150 to work. 23 00:01:14,150 --> 00:01:16,620 It has great customer satisfaction, 24 00:01:16,620 --> 00:01:18,380 and it has low prices. 25 00:01:18,380 --> 00:01:20,730 And it's worked effectively for shareholders 26 00:01:20,730 --> 00:01:24,100 and for employees and for customers for many years. 27 00:01:24,100 --> 00:01:26,750 So that's one example, but there are others. 28 00:01:26,750 --> 00:01:28,670 Across almost every industry we can 29 00:01:28,670 --> 00:01:31,460 find good companies that are able to provide 30 00:01:31,460 --> 00:01:34,890 good jobs at high profits and good service 31 00:01:34,890 --> 00:01:35,930 to their customers. 32 00:01:35,930 --> 00:01:37,810 In the health care area you often 33 00:01:37,810 --> 00:01:42,390 hear about Kaiser Permanente, a major nonprofit health care 34 00:01:42,390 --> 00:01:48,700 provider that both is an insurer and clinics and doctors offices 35 00:01:48,700 --> 00:01:50,460 and has hospitals. 36 00:01:50,460 --> 00:01:54,010 Google, as you all know, is one of the greatest employers 37 00:01:54,010 --> 00:01:54,510 today. 38 00:01:54,510 --> 00:01:57,590 It's got the resources to have parties on Fridays 39 00:01:57,590 --> 00:02:00,460 and treat employees well and encourage them to work 40 00:02:00,460 --> 00:02:03,120 creatively on their own work. 41 00:02:03,120 --> 00:02:05,660 Here in New England, we celebrate the work 42 00:02:05,660 --> 00:02:08,810 of Market Basket, one of our grocery chains 43 00:02:08,810 --> 00:02:12,780 where employees went on strike to support their CEO 44 00:02:12,780 --> 00:02:15,960 to save the business culture and the business that 45 00:02:15,960 --> 00:02:18,680 was good for employees and good for customers 46 00:02:18,680 --> 00:02:20,630 and good for shareholders. 47 00:02:20,630 --> 00:02:23,900 We'll talk more about Market Basket in future sessions 48 00:02:23,900 --> 00:02:25,050 of this class. 49 00:02:25,050 --> 00:02:27,350 On the West Coast, there's a similar organization 50 00:02:27,350 --> 00:02:31,900 called In-N-Out Burgers, again a retail restaurant which 51 00:02:31,900 --> 00:02:34,350 is doing very very well. 52 00:02:34,350 --> 00:02:36,700 So there are companies that do this 53 00:02:36,700 --> 00:02:39,680 but then there are new forms of work emerging out 54 00:02:39,680 --> 00:02:42,160 of the so-called on demand economy 55 00:02:42,160 --> 00:02:44,810 with names like Uber, TaskRabbit. 56 00:02:44,810 --> 00:02:47,960 Companies that disrupt traditional ways of organizing 57 00:02:47,960 --> 00:02:50,690 work and that bring customers more directly 58 00:02:50,690 --> 00:02:52,280 into the work process. 59 00:02:52,280 --> 00:02:54,810 We will discuss the pros and the cons 60 00:02:54,810 --> 00:02:58,160 of these new ways of working throughout this course. 61 00:02:58,160 --> 00:03:00,320 And we see equally exciting innovations 62 00:03:00,320 --> 00:03:01,750 all across the world. 63 00:03:01,750 --> 00:03:05,230 The Swedish furniture maker Ikea, for example, 64 00:03:05,230 --> 00:03:08,260 is a global leader in environmental sustainability, 65 00:03:08,260 --> 00:03:11,200 in serving low income customers with good quality 66 00:03:11,200 --> 00:03:14,940 furniture at reasonable prices, and providing good working 67 00:03:14,940 --> 00:03:18,880 conditions, including ensuring that its lowest paid employees 68 00:03:18,880 --> 00:03:20,760 earn a living wage. 69 00:03:20,760 --> 00:03:24,160 Or consider Semco, an innovative company in Brazil 70 00:03:24,160 --> 00:03:27,300 that has gained a reputation for empowering employees 71 00:03:27,300 --> 00:03:30,320 to control their own jobs and their work schedules 72 00:03:30,320 --> 00:03:33,430 and yet has grown to become Brazil's most 73 00:03:33,430 --> 00:03:35,030 successful company. 74 00:03:35,030 --> 00:03:39,180 The CEO who grew and shaped the company, Ricardo Semler, 75 00:03:39,180 --> 00:03:41,850 was recognized by the World Economic Forum 76 00:03:41,850 --> 00:03:45,310 as one of the global leaders of tomorrow. 77 00:03:45,310 --> 00:03:48,000 But what about innovations on the labor market side? 78 00:03:48,000 --> 00:03:51,170 Well, in the 20th century, unions 79 00:03:51,170 --> 00:03:54,110 were the source of tremendous innovation. 80 00:03:54,110 --> 00:03:57,240 They're happy to tell you that they are the group that 81 00:03:57,240 --> 00:03:58,440 brought you the weekend. 82 00:03:58,440 --> 00:04:00,140 And, in fact, that's true. 83 00:04:00,140 --> 00:04:03,580 They negotiated for time off for holidays, 84 00:04:03,580 --> 00:04:09,100 for weekends, for various kinds of vacation pay and sick leave 85 00:04:09,100 --> 00:04:09,990 pay. 86 00:04:09,990 --> 00:04:13,890 But unions, as you can see here, have fallen on hard times. 87 00:04:13,890 --> 00:04:17,480 They have lost membership going from about a third 88 00:04:17,480 --> 00:04:21,670 of the workforce down to less than 15% percent today, 89 00:04:21,670 --> 00:04:25,520 and in the private sector, they're even lower at about 7%. 90 00:04:25,520 --> 00:04:28,270 But in the wake of this decline, we're 91 00:04:28,270 --> 00:04:31,550 seeing new forms of worker organization emerge. 92 00:04:31,550 --> 00:04:33,760 Sometimes they're called cooperatives, 93 00:04:33,760 --> 00:04:35,780 sometimes they're called worker centers. 94 00:04:35,780 --> 00:04:38,130 Sometimes they're called fast food strikes, 95 00:04:38,130 --> 00:04:41,500 as we've seen against McDonald's and other industries. 96 00:04:41,500 --> 00:04:44,000 Sometimes it's protests against Walmart 97 00:04:44,000 --> 00:04:47,520 on Black Friday where workers are protesting 98 00:04:47,520 --> 00:04:49,690 low wages in that industry. 99 00:04:49,690 --> 00:04:51,650 But we're seeing these organizations 100 00:04:51,650 --> 00:04:56,140 come along and develop their own form of innovation that 101 00:04:56,140 --> 00:04:59,760 helps to represent workers and provide workers 102 00:04:59,760 --> 00:05:03,550 a voice that allows them to improve their own conditions 103 00:05:03,550 --> 00:05:04,590 on the job. 104 00:05:04,590 --> 00:05:09,450 And some are using social media to provide new opportunities. 105 00:05:09,450 --> 00:05:12,110 You've heard about Mechanical Turk, which 106 00:05:12,110 --> 00:05:15,980 provides jobs for people who can sign up on the internet 107 00:05:15,980 --> 00:05:20,670 to do coding jobs and other very basic kinds of things 108 00:05:20,670 --> 00:05:22,230 that they can do from home. 109 00:05:22,230 --> 00:05:26,100 Well, this thing called Turkopticon has come along 110 00:05:26,100 --> 00:05:28,850 and it said, we will rate employers. 111 00:05:28,850 --> 00:05:30,000 Are they good employers? 112 00:05:30,000 --> 00:05:30,880 Can we trust them? 113 00:05:30,880 --> 00:05:33,640 Do they pay their employees wages on time? 114 00:05:33,640 --> 00:05:35,510 Do they live up to their promise? 115 00:05:35,510 --> 00:05:38,880 This is all done spontaneously to organize. 116 00:05:38,880 --> 00:05:41,260 So we're seeing new forms of organization 117 00:05:41,260 --> 00:05:42,900 like this come along. 118 00:05:42,900 --> 00:05:44,170 So we can do this. 119 00:05:44,170 --> 00:05:46,760 We need to continue to put our good faith 120 00:05:46,760 --> 00:05:50,250 efforts into creating innovations at the workplace. 121 00:05:50,250 --> 00:05:53,260 We need to ask then, how can we take those innovations 122 00:05:53,260 --> 00:05:55,230 and spread them across the economy 123 00:05:55,230 --> 00:05:59,850 so that more and more people can benefit from these good ideas? 124 00:05:59,850 --> 00:06:01,600 That's our job. 125 00:06:01,600 --> 00:06:03,530 I look forward to seeing more innovations 126 00:06:03,530 --> 00:06:06,840 and I look forward to seeing what you and your generation 127 00:06:06,840 --> 00:06:10,270 creates as the next form of work, 128 00:06:10,270 --> 00:06:12,540 the next kind of organizations that 129 00:06:12,540 --> 00:06:14,960 will meet the needs of our economy 130 00:06:14,960 --> 00:06:17,670 and our society going forward.