1 00:00:06,210 --> 00:00:07,970 What a busy week we had. 2 00:00:07,970 --> 00:00:11,550 Because we covered so much ground this past week 3 00:00:11,550 --> 00:00:14,930 and because we're almost at the midpoint of this course, 4 00:00:14,930 --> 00:00:17,130 I thought it would be useful to summarize 5 00:00:17,130 --> 00:00:18,980 some of the key lessons from the week 6 00:00:18,980 --> 00:00:22,590 and really one of the key lessons from this course. 7 00:00:22,590 --> 00:00:24,460 That lesson is very simple. 8 00:00:24,460 --> 00:00:29,500 It is that our economies need to continue to encourage and grow 9 00:00:29,500 --> 00:00:32,000 what we call high road firms that 10 00:00:32,000 --> 00:00:35,640 are both good for shareholders and for employees 11 00:00:35,640 --> 00:00:38,570 if we are really to shape the future of work that 12 00:00:38,570 --> 00:00:42,230 works for all the stakeholders in our economy. 13 00:00:42,230 --> 00:00:44,130 How can organizations do this? 14 00:00:44,130 --> 00:00:48,220 Well, it starts by having a debate over the basic values 15 00:00:48,220 --> 00:00:48,950 of the firm. 16 00:00:48,950 --> 00:00:50,440 And you did that this week. 17 00:00:50,440 --> 00:00:53,600 You took on the question of whether this emphasis 18 00:00:53,600 --> 00:00:57,910 on shareholder value, or what we called financialization 19 00:00:57,910 --> 00:01:02,000 view of the firm, is really the only way in which firms 20 00:01:02,000 --> 00:01:02,980 can compete. 21 00:01:02,980 --> 00:01:05,019 And you answered it very clearly. 22 00:01:05,019 --> 00:01:07,810 You endorsed firms that should be 23 00:01:07,810 --> 00:01:12,160 accountable to multiple stakeholders, to employees, 24 00:01:12,160 --> 00:01:16,130 to societies, as well as to their investors 25 00:01:16,130 --> 00:01:17,560 and their owners. 26 00:01:17,560 --> 00:01:21,940 And you noticed that there's a wide variety of different forms 27 00:01:21,940 --> 00:01:25,280 that organizations take, both here in the United States 28 00:01:25,280 --> 00:01:26,250 and around the world. 29 00:01:26,250 --> 00:01:28,870 And in fact, the US is one of the few countries 30 00:01:28,870 --> 00:01:32,490 that emphasizes shareholder value so heavily. 31 00:01:32,490 --> 00:01:36,770 You also noted that it not only varies across countries, 32 00:01:36,770 --> 00:01:39,790 but even in the US we didn't always 33 00:01:39,790 --> 00:01:42,550 put such a heavy emphasis on shareholder value. 34 00:01:42,550 --> 00:01:45,200 There was a point in time when we recognized 35 00:01:45,200 --> 00:01:51,450 and that CEOs recognized that they need to have organizations 36 00:01:51,450 --> 00:01:54,620 that address both the interests of the people who invest 37 00:01:54,620 --> 00:01:56,810 in them, who own them, but also they 38 00:01:56,810 --> 00:01:59,550 were held accountable to their employees, 39 00:01:59,550 --> 00:02:01,860 to their communities, and societies. 40 00:02:01,860 --> 00:02:04,080 So we had this debate. 41 00:02:04,080 --> 00:02:05,870 We have to keep that debate going. 42 00:02:05,870 --> 00:02:08,410 In the poll that you answered, a vast majority [? 43 00:02:08,410 --> 00:02:11,570 of you ?] endorsed the stakeholder view of the firm. 44 00:02:11,570 --> 00:02:13,510 So let's get on with it. 45 00:02:13,510 --> 00:02:16,400 But you also noted that there's no magic bullet. 46 00:02:16,400 --> 00:02:20,280 There's no single practice that high road firms can follow 47 00:02:20,280 --> 00:02:22,150 to achieve these outcomes. 48 00:02:22,150 --> 00:02:26,540 Instead, what we saw is that there's a bundle of practices, 49 00:02:26,540 --> 00:02:29,190 or what we call a system of practices, 50 00:02:29,190 --> 00:02:32,160 of employment practices, operational features 51 00:02:32,160 --> 00:02:34,640 of the organization, business practices that 52 00:02:34,640 --> 00:02:36,750 have to fit together and be fitted 53 00:02:36,750 --> 00:02:39,820 to the particular industries and particular organizational 54 00:02:39,820 --> 00:02:42,900 settings, particular cultures and countries 55 00:02:42,900 --> 00:02:44,790 in which they are embedded. 56 00:02:44,790 --> 00:02:48,550 And this is just a list of the basic things that we discussed. 57 00:02:48,550 --> 00:02:52,830 That, yes, it starts by hiring good, strong employees who 58 00:02:52,830 --> 00:02:55,130 have good technical skills and good people 59 00:02:55,130 --> 00:02:58,680 in organizational skills so they can work together in teams 60 00:02:58,680 --> 00:03:00,540 and communicate with each other. 61 00:03:00,540 --> 00:03:02,880 Then we invest in training and development 62 00:03:02,880 --> 00:03:06,980 and make sure that we create a culture of respect and trust 63 00:03:06,980 --> 00:03:08,170 at the workplace. 64 00:03:08,170 --> 00:03:11,000 Provide employees with a good opportunity 65 00:03:11,000 --> 00:03:13,720 to improve operations in the organization, 66 00:03:13,720 --> 00:03:16,210 to bring their voice into the discussion 67 00:03:16,210 --> 00:03:18,270 so that their interests are reflected 68 00:03:18,270 --> 00:03:21,000 in organizational practices themselves. 69 00:03:21,000 --> 00:03:23,480 And then recognize that you all want 70 00:03:23,480 --> 00:03:26,330 good, flexible organizational arrangements that 71 00:03:26,330 --> 00:03:30,230 allow you to mix your personal and your family and your work 72 00:03:30,230 --> 00:03:34,020 lives, but to do it in creative ways with modern technology, 73 00:03:34,020 --> 00:03:36,750 with fair wages that are linked, in some ways, 74 00:03:36,750 --> 00:03:39,660 to productivity, to performance, to the economy 75 00:03:39,660 --> 00:03:41,240 of your organizations. 76 00:03:41,240 --> 00:03:43,950 And where there are unions involved, 77 00:03:43,950 --> 00:03:46,150 we need to have strong partnerships 78 00:03:46,150 --> 00:03:48,440 between labor and management, not 79 00:03:48,440 --> 00:03:50,660 the traditional adversarial relations. 80 00:03:50,660 --> 00:03:53,590 When we do those things, we get this bundle. 81 00:03:53,590 --> 00:03:56,620 We get this system of reinforcing practices 82 00:03:56,620 --> 00:03:58,630 between the business strategies that 83 00:03:58,630 --> 00:04:02,760 are followed to create high road organizations, the employment 84 00:04:02,760 --> 00:04:06,200 systems, the operational practices, and the workforce 85 00:04:06,200 --> 00:04:06,790 culture. 86 00:04:06,790 --> 00:04:10,200 So we know something about how to do this. 87 00:04:10,200 --> 00:04:15,440 And we know that this can happen not only in traditional 88 00:04:15,440 --> 00:04:18,660 profit-making firms or public corporations, 89 00:04:18,660 --> 00:04:21,769 but we discussed a whole range of different organizational 90 00:04:21,769 --> 00:04:22,580 forms-- 91 00:04:22,580 --> 00:04:25,260 family businesses like Market Basket, 92 00:04:25,260 --> 00:04:28,090 public corporations, as we mentioned, 93 00:04:28,090 --> 00:04:31,290 benefit corporations like Patagonia, 94 00:04:31,290 --> 00:04:35,520 employee-owned firms like my two favorite breweries, New Belgium 95 00:04:35,520 --> 00:04:39,660 and Harpoon, or in other countries, IDEO in Sweden 96 00:04:39,660 --> 00:04:40,660 and around the world. 97 00:04:40,660 --> 00:04:43,480 There are examples of employee-owned firms. 98 00:04:43,480 --> 00:04:48,080 Community ownership-- Mondragon in Spain and other countries. 99 00:04:48,080 --> 00:04:51,350 And then my favorite football team, the Green Bay Packers, 100 00:04:51,350 --> 00:04:54,630 owned by the community and maintaining 101 00:04:54,630 --> 00:04:58,160 long-standing good relationships with their stakeholders 102 00:04:58,160 --> 00:04:59,460 and their environments. 103 00:04:59,460 --> 00:05:01,720 We also discussed whether it's possible 104 00:05:01,720 --> 00:05:06,520 for global corporations to hold to high road standards 105 00:05:06,520 --> 00:05:07,860 in their supply chains. 106 00:05:07,860 --> 00:05:10,190 We've got a lot of work to do in this area. 107 00:05:10,190 --> 00:05:12,310 It's clear that we have a long way to go. 108 00:05:12,310 --> 00:05:15,490 But companies and their suppliers and NGOs 109 00:05:15,490 --> 00:05:16,720 are all working on it. 110 00:05:16,720 --> 00:05:20,070 So we recognize we can do this in a variety of ways. 111 00:05:20,070 --> 00:05:23,220 But I was particularly excited and pleased 112 00:05:23,220 --> 00:05:26,140 with the examples of high road and low road firms 113 00:05:26,140 --> 00:05:29,250 that you talked about in your own assignments this week. 114 00:05:29,250 --> 00:05:32,400 And you brought your own personal experiences 115 00:05:32,400 --> 00:05:36,290 as employees and sometimes as customers into this process. 116 00:05:36,290 --> 00:05:41,110 And here's just an example of firms in the retail industry-- 117 00:05:41,110 --> 00:05:43,230 a family-owned firm, Wegmans. 118 00:05:43,230 --> 00:05:45,520 That's a local one here in the United States. 119 00:05:45,520 --> 00:05:49,190 Whole Foods, which is known very well, was used as an example 120 00:05:49,190 --> 00:05:52,780 and compared with some other organizations, one well known 121 00:05:52,780 --> 00:05:55,760 and another one where we just disguised the name a bit 122 00:05:55,760 --> 00:06:00,290 in another country that talked about the low wages 123 00:06:00,290 --> 00:06:04,870 and lack of a living wage, not particularly paying attention 124 00:06:04,870 --> 00:06:07,550 to employee training and development. 125 00:06:07,550 --> 00:06:11,730 But also noting that even in government agencies, 126 00:06:11,730 --> 00:06:15,690 you had some very low road firms or organizations 127 00:06:15,690 --> 00:06:18,660 that favored their certain employees 128 00:06:18,660 --> 00:06:21,320 and didn't provide the kind of feedback and opportunities 129 00:06:21,320 --> 00:06:21,990 for growth. 130 00:06:21,990 --> 00:06:25,080 But then there were some libraries, hospitals, 131 00:06:25,080 --> 00:06:27,990 government agencies that you rated as high road firms. 132 00:06:27,990 --> 00:06:32,520 The key point here is there's no single organizational form, 133 00:06:32,520 --> 00:06:35,250 and there's no single model that says 134 00:06:35,250 --> 00:06:38,840 you can only do this in some sectors of the economy and not 135 00:06:38,840 --> 00:06:39,380 others. 136 00:06:39,380 --> 00:06:43,460 So I think we have brought home this very key lesson 137 00:06:43,460 --> 00:06:45,840 about the importance of high road firms. 138 00:06:45,840 --> 00:06:47,710 Our challenge now is to make sure 139 00:06:47,710 --> 00:06:51,050 that we figure out how to spread them to larger numbers. 140 00:06:51,050 --> 00:06:55,810 So this next week, it's time to go on to the next subject. 141 00:06:55,810 --> 00:06:58,460 We're going to take up two critical issues-- 142 00:06:58,460 --> 00:07:01,870 entrepreneurship and the role of technology. 143 00:07:01,870 --> 00:07:04,300 And you've already started those conversations 144 00:07:04,300 --> 00:07:05,780 on the discussion forum. 145 00:07:05,780 --> 00:07:09,780 So we'll continue them with some really good videos and guest 146 00:07:09,780 --> 00:07:13,500 interviews and material from people all over the world, 147 00:07:13,500 --> 00:07:18,780 talking about how we can use technology to augment work, 148 00:07:18,780 --> 00:07:21,880 not just to substitute for work or displace work. 149 00:07:21,880 --> 00:07:23,380 Yes, that's going to go on. 150 00:07:23,380 --> 00:07:26,250 But pay particular attention to what 151 00:07:26,250 --> 00:07:31,650 our experts say we can do to use technology to good advantage, 152 00:07:31,650 --> 00:07:35,370 to augment and to support good work in the future. 153 00:07:35,370 --> 00:07:38,720 And then let's also discuss how we can build high road 154 00:07:38,720 --> 00:07:41,450 firms right from the beginning. 155 00:07:41,450 --> 00:07:43,790 As entrepreneurs, what do we need 156 00:07:43,790 --> 00:07:46,730 to do to make sure that we understand what it takes 157 00:07:46,730 --> 00:07:49,150 to have a good business model, to be 158 00:07:49,150 --> 00:07:51,510 responsive to the investors who are providing 159 00:07:51,510 --> 00:07:55,220 the capital for these firms, but also to make sure that we make 160 00:07:55,220 --> 00:07:59,830 the choices about how we build good jobs and careers for all 161 00:07:59,830 --> 00:08:03,350 of the employees in these new enterprises. 162 00:08:03,350 --> 00:08:04,890 And let me make a final offer. 163 00:08:04,890 --> 00:08:08,360 And that is, we're almost about, as I said, 164 00:08:08,360 --> 00:08:10,440 at the midpoint of the course. 165 00:08:10,440 --> 00:08:15,040 And I'd like to use this weekend to offer an open forum, sort 166 00:08:15,040 --> 00:08:17,530 of office hours on the discussion board, where 167 00:08:17,530 --> 00:08:22,610 my team here for the course and I will be available to answer 168 00:08:22,610 --> 00:08:24,940 questions, to engage in commentary, 169 00:08:24,940 --> 00:08:28,750 to continue the dialogue with you more directly. 170 00:08:28,750 --> 00:08:31,750 So please take a look at the discussion board, 171 00:08:31,750 --> 00:08:34,210 participate with us, ask us questions. 172 00:08:34,210 --> 00:08:37,860 Let's use this as an opportunity to see what we have learned 173 00:08:37,860 --> 00:08:40,840 so far, to continue to debate, even with us 174 00:08:40,840 --> 00:08:41,940 if you disagree with us. 175 00:08:41,940 --> 00:08:43,120 That's fine, too. 176 00:08:43,120 --> 00:08:45,490 Let's have a good discussion this weekend. 177 00:08:45,490 --> 00:08:49,140 I'll make sure that I check the discussion board periodically 178 00:08:49,140 --> 00:08:52,720 over the next several days and see what's on your mind. 179 00:08:52,720 --> 00:08:54,970 And then, finally, this weekend, we 180 00:08:54,970 --> 00:08:58,810 will give you a short evaluation to do us a favor 181 00:08:58,810 --> 00:09:02,210 and give us a mid-course evaluation on how 182 00:09:02,210 --> 00:09:03,540 we are doing in the course. 183 00:09:03,540 --> 00:09:07,120 So I look forward to continuing the conversations this weekend 184 00:09:07,120 --> 00:09:09,325 and in the weeks ahead.