1 00:00:10,460 --> 00:00:13,890 We've used the term social contract several times already, 2 00:00:13,890 --> 00:00:16,660 so let's take a look at what did we 3 00:00:16,660 --> 00:00:19,960 mean by this post-World World War II social contract? 4 00:00:19,960 --> 00:00:23,170 And why did it work so well for so many? 5 00:00:23,170 --> 00:00:26,630 If you were born between 1946 and 1964, 6 00:00:26,630 --> 00:00:29,820 you're a member of what we call the Baby Boom generation. 7 00:00:29,820 --> 00:00:33,820 And chances are you did quite well, because you were 8 00:00:33,820 --> 00:00:36,270 able to follow your parents advice 9 00:00:36,270 --> 00:00:38,610 of working hard, staying in school, 10 00:00:38,610 --> 00:00:42,050 and being able to improve on the standard of living you achieve 11 00:00:42,050 --> 00:00:44,420 for yourself and for your family compared 12 00:00:44,420 --> 00:00:46,260 to what your parents had. 13 00:00:46,260 --> 00:00:49,550 So was this all just a matter of luck? 14 00:00:49,550 --> 00:00:52,970 Is there some iron law of economics that achieved it? 15 00:00:52,970 --> 00:00:54,240 Well, neither are true. 16 00:00:54,240 --> 00:00:57,930 It took a lot of hard work and a lot of invention 17 00:00:57,930 --> 00:01:02,710 on the part of labor and management leaders of the time. 18 00:01:02,710 --> 00:01:07,010 America came out of World War II with an enormous amount 19 00:01:07,010 --> 00:01:09,250 of pent-up demand for consumer goods, 20 00:01:09,250 --> 00:01:11,310 because we were focused on building 21 00:01:11,310 --> 00:01:12,780 the economy for the war. 22 00:01:12,780 --> 00:01:15,860 So we had to convert from factories 23 00:01:15,860 --> 00:01:19,370 that made tanks and military airplanes 24 00:01:19,370 --> 00:01:23,310 to factories that made cars and other kinds of goods 25 00:01:23,310 --> 00:01:28,280 and services that were in high demand in the post-World War 26 00:01:28,280 --> 00:01:29,280 II economy. 27 00:01:29,280 --> 00:01:34,100 And that created what we call the post-war social contract. 28 00:01:34,100 --> 00:01:37,000 Now, you've seen this diagram before. 29 00:01:37,000 --> 00:01:41,410 It shows that over the post-World War II time period, 30 00:01:41,410 --> 00:01:45,590 wages and productivity moved in tandem. 31 00:01:45,590 --> 00:01:48,040 And so as the economy got better, 32 00:01:48,040 --> 00:01:51,970 so too did wages and living conditions 33 00:01:51,970 --> 00:01:54,740 for the vast majority of families of that time. 34 00:01:54,740 --> 00:01:56,470 So how did that work? 35 00:01:56,470 --> 00:02:01,790 Well, as I said, we've had an enormous amount of growth 36 00:02:01,790 --> 00:02:05,610 in construction, in heavy industry, 37 00:02:05,610 --> 00:02:09,090 in rebuilding the economy after World War II. 38 00:02:09,090 --> 00:02:12,510 We had the rise of mass production. 39 00:02:12,510 --> 00:02:15,270 We had automobiles coming out of our ears. 40 00:02:15,270 --> 00:02:18,250 Here's a picture of how Ford and General 41 00:02:18,250 --> 00:02:21,510 Motors and other companies were able to produce millions 42 00:02:21,510 --> 00:02:26,850 of vehicles for the mass market, largely similar kinds of goods 43 00:02:26,850 --> 00:02:30,170 and services that people were looking for. 44 00:02:30,170 --> 00:02:31,890 So it was out of this time period 45 00:02:31,890 --> 00:02:35,250 that unions began to grow. 46 00:02:35,250 --> 00:02:38,000 In the post-World World War II time period, 47 00:02:38,000 --> 00:02:41,750 unions grew to about 30% to 35%. 48 00:02:41,750 --> 00:02:43,930 But union growth didn't come easily. 49 00:02:43,930 --> 00:02:47,210 It took a lot of battles between labor and management 50 00:02:47,210 --> 00:02:50,060 in the steel industry, in the auto industry. 51 00:02:50,060 --> 00:02:53,960 General Motors had to experience a sit-down strike 52 00:02:53,960 --> 00:02:59,060 in their plant in 1937 before unionization 53 00:02:59,060 --> 00:03:01,140 was accepted by General Motors. 54 00:03:01,140 --> 00:03:04,740 This is an example of what's called 55 00:03:04,740 --> 00:03:06,800 the Battle of the Overpass, where 56 00:03:06,800 --> 00:03:08,730 the auto workers' leaders-- 57 00:03:08,730 --> 00:03:10,920 led by Walter Reuther, who we're going 58 00:03:10,920 --> 00:03:13,940 to hear about a little bit more specifically in a moment-- 59 00:03:13,940 --> 00:03:18,260 had to fight with paid security guards hired by Ford Motor 60 00:03:18,260 --> 00:03:20,100 to try to keep the union out. 61 00:03:20,100 --> 00:03:22,240 So this was a battle that went on 62 00:03:22,240 --> 00:03:25,640 not only in autos but in steel and in many other industries. 63 00:03:25,640 --> 00:03:30,560 But once it was successful, and once unions were organized, 64 00:03:30,560 --> 00:03:36,140 you got something called the postwar social contract. 65 00:03:36,140 --> 00:03:39,010 This is an example of Walter Reuther, here, 66 00:03:39,010 --> 00:03:42,500 negotiating and signing an agreement with General Motors 67 00:03:42,500 --> 00:03:45,020 which was called the Treaty of Detroit, 68 00:03:45,020 --> 00:03:48,750 where the parties agreed that they would increase wages 69 00:03:48,750 --> 00:03:52,090 by the rate of growth in the cost of living 70 00:03:52,090 --> 00:03:55,910 and the overall average rate of growth in productivity 71 00:03:55,910 --> 00:03:56,930 in the economy. 72 00:03:56,930 --> 00:04:01,500 And it was that agreement that allowed wages then to grow, 73 00:04:01,500 --> 00:04:04,970 and why we got this tandem movement of wages 74 00:04:04,970 --> 00:04:08,050 and productivity for so many years in the postwar time 75 00:04:08,050 --> 00:04:08,960 period. 76 00:04:08,960 --> 00:04:10,870 But that was just the auto industry. 77 00:04:10,870 --> 00:04:13,740 How do we get this to spread across the country? 78 00:04:13,740 --> 00:04:15,640 Well, to understand that, we have 79 00:04:15,640 --> 00:04:17,660 to introduce another term, something 80 00:04:17,660 --> 00:04:20,130 that in labor relations terminology 81 00:04:20,130 --> 00:04:22,400 is called pattern bargaining. 82 00:04:22,400 --> 00:04:26,160 What would happen is, you negotiated a wage agreement 83 00:04:26,160 --> 00:04:29,670 at, let's say, General Motors; and then the union 84 00:04:29,670 --> 00:04:32,610 would carry that same agreement to Ford and say, 85 00:04:32,610 --> 00:04:34,640 if you don't want a strike, then you 86 00:04:34,640 --> 00:04:36,310 should agree to the same wage. 87 00:04:36,310 --> 00:04:39,080 And Ford would agree, and the pattern 88 00:04:39,080 --> 00:04:41,570 would spread to Chrysler and others 89 00:04:41,570 --> 00:04:43,730 in the automobile industry. 90 00:04:43,730 --> 00:04:48,130 While not perfect, it then also spread to other industries 91 00:04:48,130 --> 00:04:50,810 across the country at its own rate. 92 00:04:50,810 --> 00:04:54,350 So you got oil and gas and household appliances 93 00:04:54,350 --> 00:04:57,060 and the steel industry and aerospace, 94 00:04:57,060 --> 00:05:00,710 rubber, electronics, all of these growing industries, 95 00:05:00,710 --> 00:05:03,950 basically following a similar wage pattern-- 96 00:05:03,950 --> 00:05:08,540 not exactly copying but fitted to the economic circumstances 97 00:05:08,540 --> 00:05:10,780 of their particular setting. 98 00:05:10,780 --> 00:05:15,240 And so this is what created that tandem movement 99 00:05:15,240 --> 00:05:17,980 of wages and productivity. 100 00:05:17,980 --> 00:05:21,000 And as the economy got better, so too 101 00:05:21,000 --> 00:05:25,840 did the average workforce member and his or her families. 102 00:05:25,840 --> 00:05:29,560 That's the kind of thing that we then lost since 1980. 103 00:05:29,560 --> 00:05:31,660 That's the kind of thing we have to find 104 00:05:31,660 --> 00:05:34,250 a new solution to create again. 105 00:05:34,250 --> 00:05:37,680 But the key for us today is not to try 106 00:05:37,680 --> 00:05:41,410 to go back to the 1940s, '50s, '60s, or '70s, 107 00:05:41,410 --> 00:05:44,360 but to ask, how can we create wage norms? 108 00:05:44,360 --> 00:05:46,870 How can we create the bargaining power for workers 109 00:05:46,870 --> 00:05:48,960 so that we can once again start to get 110 00:05:48,960 --> 00:05:52,410 wages moving with the overall growth of the economy? 111 00:05:52,410 --> 00:05:54,410 That's our challenge moving forward. 112 00:05:54,410 --> 00:05:58,330 We'll talk about how to do that in future sessions.