The steps and factors involved in developing a successful marketing strategy. (Image courtesy of Prof. Natalie Mizik.)
Instructor(s)
Prof. Natalie Mizik
MIT Course Number
15.810
As Taught In
Fall 2010
Level
Graduate
Course Description
Course Features
Course Description
15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.
Other Versions
Other OCW Versions
OCW has published multiple versions of this subject. 
- 15.810 Marketing Management: Analytics, Frameworks, and Applications (Fall 2015)
- 15.810 Marketing Management (Fall 2004)
Archived versions: 