Prof. Jin Gyo Kim
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions:
Specifically, this course is designed to give students a broad and deep understanding of such topics as:
Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general.
Kim, Jin. 15.835 Entrepreneurial Marketing, Spring 2002. (MIT OpenCourseWare: Massachusetts Institute of Technology), http://ocw.mit.edu/courses/sloan-school-of-management/15-835-entrepreneurial-marketing-spring-2002 (Accessed). License: Creative Commons BY-NC-SA