| SES # | TOPICS | LECTURES |
|---|---|---|
| 1 | Course introduction and elements & role of a business plan | Course introduction and objectives & viable business ideas (PDF) |
| 2 | Idea generation | Idea generation (PDF) |
| 3 | Analyzing ideas and inspirations | Idea filtering / sanity check (PDF) |
| 4 | Speed dating for team formation | Idea speed dating (PDF) |
| 5 | More team formation and idea refinement | Idea refinement and team formation refinement (PDF) |
| 6 | Market segmentation & primary customer research | Target customer (PDF - 1.2MB) |
| 7 | Moving from the broad list of potential markets to specific targets | Market segmentation & how to do primary customer research (PDF) |
| 8 | Determining what you can do for your customer | What can you do for your customer? (PDF) |
| 9 | Defining and refining what makes you unique | What can you uniquely do for your customer? (PDF) |
| 10 | Simulation lab on marketing plan | n/a |
| 11 | Competitive advantage | Competition (PDF) |
| 12 | Business economics part I: Cost of customer acquisition | How does your customer acquire your product (PDF - 1.2MB) |
| 13 | COCA examples and discussion | How do you make money off your product, i.e., how do you capture value? (PDF) |
| 14 | How do you make your business economically sustainable & attractive? | Business plans & designing a business model (PDF) |
| 15 | Sales and distribution | Sales and distribution plans (PDF) |
| 16 | Go-to-market simulation lab | n/a |
| 17 | How do you design and build your product? | How do you design and build your product? i.e., let's build something! (PDF) |
| 18 | Nuts and bolts of building your financial statements | Financials (PDF) |
| 19 | Product definition, development to delivery | Product development (PDF) |
| 20 | Legal considerations to start a company | Legal and organizational matters (PDF) |
| 21 | Scaling the business, team section & how to present a business plan | Scaling the business, team section & how to present a business plan (PDF) |
| 22 | Troubles ahead | How to help an entrepreneurial company; entrepreneurial finance (PDF) |
| 23 | Student team presentations | n/a |
| 24 | Student team presentations (cont.) | n/a |