Selected lectures are available below.
| LEC # | Topics | Files |
|---|---|---|
| 1 | Introduction | (PDF) |
| 2 | Conjoint Basics | (PDF) |
| 3 | Creating a Survey | (PDF) |
| 4 | Cluster Analysis | (PDF) |
| 5 | Segmentation and Market Structure | |
| 6 | Guest Lecture: Dewey Library Staff, Secondary Research | |
| 7 | John Wax Case and Factor Analysis | |
| 8 | Perceptual Maps | (PDF) |
| 9 | Review Case: MSA | |
| 10 | Information Pump | |
| 11 | Presentations | |
| 12 | Presentations |