| Ses # | Topics |
|---|---|
|
1 |
Course Overview (PDF) Examples Delta (PDF) DMK Introduction (PDF) |
|
2 |
Customer Segmentation and Customer Value Proposition (PDF) DMK Segmentation Assignment (PDF) |
|
3 |
Group Presentations Customer Segmentation and Customer Value Proposition |
|
4 |
The Firm as a Bundle of Competencies (PDF - 1.0 MB) Mission I (PDF) Mission II (PDF - 2.1 MB) Mission Forms (PDF) DMK's Mission (PDF) |
|
5 |
Group Presentations The Firm as a Bundle of Competencies |
|
6 |
The Mission of the Firm and the Craft of the Strategic Agenda (PDF - 1.0 MB) DMK Strategic Agenda (PDF) |
|
7 |
Group Presentations Mission and Strategic Agenda |
|
8 |
Operational Effectiveness |
|
9 |
Group Presentations Operational Effectiveness |
|
10 |
Innovation (PDF) DMK Innovation (PDF) |
|
11 |
Group Presentations Innovation |
|
12 |
Aggregate and Granular Metrics and Financial Evaluation Metrics I (PDF) Metrics II (PDF) DM Metrics (PDF) |
|
13 |
Group Presentations Aggregate and Granular Metrics and Financial Evaluation |
|
14 |
Final Wrap-up |