Can you imagine workers protesting to support their CEO? In this video, Zeynep Ton examines the case of Market Basket, which relied on "high road" business practices.
Video: Market Basket Case with Zeynep Ton
> Download from iTunes U (MP4 - 17MB)
> Download from Internet Archive (MP4 - 17MB)
Attentiveness Question
Which of the following is not a key lesson from the Market Basket case?
Explanation
The Market Basket case shows that by having higher staffing levels than other low-cost supermarkets, workers can complete their jobs without errors while also spending more time addressing customer needs.